“How To Write E-mail Messages For Phenomenal Results”

Written by Ewen Chia


Would you be interested in getting 10 times better results from your current e-mail marketing campaigns?

Whilerepparttar above is a hypothetical figure, it sure got your attention didn’t it…

Though most successful marketers use e-mail marketing as an income- generator, onlyrepparttar 120476 ultra successful are truly maximizing their profits with it.

What sets them apart? And more importantly, how can you create profit- pulling solo e-mails that put thousands more into your bank account fast?

It’s no rocket science. You’ve basically got to get your readers excited and give them a reason to respond quickly.

There IS a simple formula to achieve this. It’s nothing revolutionary, in fact it’s…

...the same darn formula for writing good copy!

Look, if you want to experience increased sales from all your e-mail promotions, start writing your solos based onrepparttar 120477 age-old formula known as…

...AIDA!

The basics of copywriting must be applied anywhere words are used to gather responses, especially in your e-mails.

Here’s a quick look at how you can structure your messages using AIDA as a guide:

1. A - Attention

Create subject lines that get your e-mails opened. Think of this asrepparttar 120478 headline of your ad as any good copywriter would tell you.

Grabrepparttar 120479 attention of your readers by using curosity, fear, happiness etc.

An example : “Have you heard about…”

Heard about what? They’ll want to find out…

Extend such attention-grabbers torepparttar 120480 first sentence or paragraph of your message body to encourage further reading…

How To Get Slightly Famous in Print

Written by Steven Van Yoder


Early in my career, I wrote an article for a small business magazine about self-publishing as a marketing tool for businesses. Because I specialize in helping businesses get into print,repparttar article only took a few hours to write. A few months later it was published. Almost immediately, my phone began to ring and my email box filled up with inquires. As a result of “Be An Expert, Get More Business” I landed two clients, submitted several proposals, and added dozens of names to my mailing list. Later I usedrepparttar 120475 article in my email newsletter, made glossy reprints for my marketing materials, and arranged to reprintrepparttar 120476 article in other magazines targeted at potential clients. Years later,repparttar 120477 benefits continue to roll in as prospects read my article onrepparttar 120478 Internet, recommend it to associates, and hire my firm because I'm an expert in Slightly Famous marketing strategies. In one instance, a reader became a client even though her company had almost finalized a decision to hire a competitor. "We came across your article, and it made allrepparttar 120479 difference," she said. "We knew from your article that you could help us." You might be thinking that success came easily to me because I am a writer. But you don't have to be a professional writer or seasoned journalist to get your name in print. Whether you're a management consultant or a masseuse, you can learn how to pursue print media exposure and succeed. And with more than 10,000 publications in print today, opportunities are virtually unlimited. Visibility + Competence + Word of Mouth = REPUTATION Getting Slightly Famous in print media means reaching a larger audience, rather than relying entirely on human contact. After all, there is only one physical you. No matter how much you network, get around, or attend meetings, YOU can only go so far. Appearing inrepparttar 120480 media isrepparttar 120481 equivalent of expanded networking. You reach a targeted audience of people who might buy from you, and you build a relationship with your target market that can lead to sales. Even if you have a small local business, media exposure helps you establish a regional or national presence without leaving your desk. Media exposure works because it associates your name withrepparttar 120482 authority ofrepparttar 120483 media. When you read about a business inrepparttar 120484 newspaper or hear about it onrepparttar 120485 radio, chances are you immediately elevate that business above its competitors. It has solidity and credibility. Appearing in media that reach your target market establishes a bond of trust upon which future sales are possible. Ultimately, your Slightly Famous media strategy will develop your reputation as a business of choice in your market niche. As more prospects run across your name in publications targeted at them, you will acquire an aura of expertise that will get you more business with less effort. Publishing Articles & Columns Bylined, contributed articles are a mainstay in many trade and special interest publications because most cannot afford full-time writers. From fillers to features, these magazines rely on freelance writers and contributors like you for at least some of their content. Often written for a small fee—or given freely in exchange for an author bio designed to elicit business—these articles show offrepparttar 120486 expertise ofrepparttar 120487 businessperson or consultant who authored it.

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