“How To Write E-mail Messages For Phenomenal Results”Written by Ewen Chia
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2. I - Interest Once you’ve got their attention, it’s time to get them interested in your message. An easy way to do this is to simply highlight or ‘create a problem’ they may be experiencing. This puts them on alert and peaks their interest. For instance, you could highlight pains of how getting hundreds of spams daily could affect their business, and how there’re no good solutions in sight… 3. D - Desire The ‘desire’ section of your message is where you introduce your proposed ‘solution’ to problem stated. Fact is, people need solutions to problems. To be an ultra-successful e-mail marketer, your job is simply to give them what they want! 4. A - Action Getting your readers to take positive action, to act on your message, is probably most important part of your entire campaign. But a high response rate is only possible if you’ve created flow of Attention, Interest and Desire successfully. To encourage immediate action, you should tie a specific deadline or give ‘scarcity’ to solution you’re offering. For example, a 40% discount for next 2 days only. Let them know that if they miss this deadline, discount would end and they would have to pay a higher price for same solution. Here's another tip to squeeze more mileage from all your e-mail promotions: http:/ inyurl.com/2soof Use AIDA formula today in all your e-mail campaigns, you’ll love phenomenal results and extra profits from doing so!
Ewen Chia is a successful information publisher and Internet marketer who spits out marketing secrets with fiery passion! Learn how you can instantly get more traffic, sales and increase your profits by visting his various websites here: http://www.Marketing-Make-Money.com http://www.InstantMarketingSecrets.com http://www.MarketingEbookReview.com
| | How To Get Slightly Famous in PrintWritten by Steven Van Yoder
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Besides exposing your business to thousands of prospects, it’s possible to get feature articles devoted entirely to your business. As a bonus, article reprints make excellent, low cost sales literature. The key to publishing expert articles is to package your ideas in a benefit-oriented fashion. Tell prospects how to think about or apply your business solution. Give readers real information they can use, regardless of whether they will buy from you. If you don’t, and use a thinly veiled sales pitch instead, editors will see through it and reject article. Articles are usually a one-shot deal. Columns, on other hand, are regular engagements that allow a writer to build relationships with readers. Columns appear on a weekly or monthly basis in newspapers, magazines, and Web sites. They can brand an author not just as an expert, but also as a friend, confidante, and mentor. You don't have to achieve “Dear Abby” status to be a successful column writer. As with any Slightly Famous marketing strategy, your column only needs to reach right people in your target market to position you as a resource. Be A Media Resource Bylined articles are not only way to see your name in print. Read any newspaper or magazine article. You will see a handful of experts quoted within stories as diverse as international business, stock market forecasts or latest fashion trends. Reporters are not experts. That's why they need experts from business world to create their stories. The secret is to position yourself as a media resource. The media rely on you, industry expert, to give substance and credibility to their stories. Experts can be book authors, speakers, consultants, managers and professionals. If you have knowledge about a specific subject—and that subject can be your business—you qualify too. People who get quoted in media pursue a strategy to be on journalists' radar screens when journalists write stories about their industries. They make themselves available as expert interview sources so that journalists will think of them when they are writing relevant stories. When you learn how media works, and mold your expertise into a carefully-crafted media attracting strategy, you actually help media do its job in exchange for valuable exposure for your company. With a little effort, you can become first person on a reporter’s list when a story about your business area comes up. But it won't happen if you don't let media know you exist! Time, Commitment, and Consistency You wouldn’t expect a massive return on a monetary investment overnight. The same goes with getting Slightly Famous in print, where huge dividends come to those who persist. Like all marketing activities, print media exposure is a long-term commitment that will yield long-term rewards. Is it worth time? Yes. Landing just a few clients can pay for all your marketing costs for next year. If you don't give print media exposure a chance, you'll never know what it can do for you. Establishing your reputation in print takes time. But if you are committed, an inevitable "snowball effect" will take place and can bring you all business you can handle!
Steven Van Yoder is the author of Get Slightly Famous. He's helped dozens of business owners get "slightly" famous in print and become mini-celebrities in their fields. Visit his online community at http://www.getslightlyfamous.com where you'll find free resources and programs to help you attract more business with less effort by positioning yourself as a media resource.
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