Publishing: the man who could not say sorry for his sins

the man who could not say sorry for his sins

Written by malcolm james pugh

Sorry would be a start.

Though you cant take back your mistakes, and you cant unravel time, youd think there would be remorse, for such a self serving crime, to send others out to die, to pay repparttar blood price you have decreed, when its purely posturing and posing, all about vanity and greed, to secure a perceived niche in history, glowing down repparttar 138870 years, is repparttar 138871 extent of your ambition, is repparttar 138872 puny limit of your fears, when those you have sent to die, believing implicitly in you, leave relatives behind who see, that nothing you said was true, there is no thought now for those, whose number you dont count,

RSS vs Email: Its Not An Either-Or Question

Written by Priya Shah

If you’ve been getting caught up in all this talk of RSS versus email, its time to stop wondering.

Marketing Sherpa just posted a new report that stirred up repparttar old RSS vs Email debate again. http://www.marketingsherpa.com/sample.cfm?contentID=2988

The report starts out by stating, “It chills our blood when we hear email marketers and publishers blithely state, “I’m thinking about switching over to RSS entirely!” Oh no. Please don’t. RSS is worthy of testing, but it’s not an email replacement and it never will be.”

A report in Jupitermedia titled “E-Mail Marketing: Alive and Well” notes, “RSS won't be immediately effective as an alternative to e-mail marketing. (But) for some companies (primarily publishers who cater to a technical audience), it's sensible to press forward with RSS now as a supplement to e-mail marketing.” http://www.jupiterresearch.com/bin/item.pl/research:concept/1103/id=96103/

A lot of people think this debate has been going on for long enough. RSS is NOT a replacement for email. It does not (and may never) rival repparttar 138390 marketing reach and immediacy of an email message.

Those who’ve been mourning repparttar 138391 death of email marketing don’t seem to “get” repparttar 138392 fact that RSS hasn't reached repparttar 138393 tipping point yet. More people read email than RSS feeds – many more.

I believe that a smart publisher or marketer must use both - Email and RSS. Its not an either/or question.

I know for a fact that my blogs get read more when I send out an email with a “blog post roundup.” I personally prefer email and tend to read those blogs more frequently that use email notification.

But repparttar 138394 news is not all good for email marketing. According to DoubleClick, 64.7% of all legitimate email being sent (based on their own customers' stats) is never opened. Email delivery is cited as repparttar 138395 #1 email marketing headache.

The good news is that email marketing has a terrific Return on Investment (ROI) bringing in $15.50 per dollar spent on a campaign according a report in Email Sherpa. http://www.emailsherpa.com/emailblog.cfm?ID=360

That $15.50 per email-marketing dollar spent is roughly 17% more than in direct-mail campaigns and 73% more than telemarketing campaigns.

eMarketer reports that email is still a powerful marketing tool if used well in a new report, "Email Marketing: How to Improve ROI." http://www.emarketer.com/article.aspx?1003369

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