Publishing: the man who could not say sorry for his sins

the man who could not say sorry for his sins

Written by malcolm james pugh

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they are yesterdays forgotten, though daily they still mount, no thought of resignation, no apology to those left behind, just onward with repparttar

ego, fast forward from those times, as if nothing ever happened, as if your lies are quite ok, as if now is what to focus on, and then was another day, lost back in repparttar 138870

mists of time, obscured by clouds half seen not an affront to repparttar 138871

living, not impeachable and obscene, you may want to move on now, and ignore your past infamy, but you should be tried for treason, and jailed for blasphemy

ex systems programmer

RSS vs Email: Its Not An Either-Or Question

Written by Priya Shah

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Some points it notes: · 71 percent of US online advertisers used email marketing in 2004, while 77 percent using paid search. · Despite spam and email overload 45 percent see email as a good way for companies to stay in touch with customers. · Customer retention and increased loyalty is repparttar main objective for email marketing among 63 percent of surveyed marketers · 62 percent also see email as a way to acquire new customers. · Email volume in repparttar 138390 US is expected to rise from over 2 trillion message this year to nearly 2.7 trillion by 2007.

Even though both email spam and email delivery are on repparttar 138391 rise, end-users are getting used to spam and it's bothering them less than it used to.

The Marketing Sherpa report also notes that 91% of US Internet users use email on a regular basis, while roughly 4% use RSS feeds on any sort of basis at all.

It suggests that publishers do test RSS, but recommends that they not treat RSS as “shovelware for email content” because it is a new medium.

Other disadvantages it notes for RSS publishers is repparttar 138392 challenge of metrics.

“No deliverability, open rates, hard vs soft bounces. No a/b tests, no usability tests, no offer tests, no recency/frequency tests, and multivariable testing…"

"The kind of data that marketers and publishers rely on to make business, content, and marketing decisions for email campaigns is almost entirely lacking for RSS at this time,” says repparttar 138393 report.

So if you’re wondering what you should publish - a blog or an email newsletter - I suggest you do both.

Or at least publish a blog with email notification built in. Remember, your list is still your most valuable asset online.

Keep either Email or RSS out of your marketing toolbox and you’re losing out on a significant portion of your audience.

RSS has other advantages that email does not have - like being able to syndicate your content across repparttar 138394 web. It can be a very useful tool for building link popularity - if you do it right.

As a marketer you do need to start brushing up on your knowledge of RSS and a good place to start is here. http://ebizwhiz-publishing.com/rss-blogging.htm

Priya Shah is the CEO of eBrand360. She writes the Marketing Slave blog and publishes an internet marketing newsletter.

This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.

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