Your subscriber list is an unlimited source to market your products to. You can test your products, run surveys, do anything that might be of interest to your subscribers. You don’t even have to spend any advertising money, your list will do job.

But what should you do if you don't have your own subscriber list? Well, then you should build one (of course, there are thousands of list-owners, who would be pleased to offer your product to their list for a fee, but better yet to build your own). And that’s what you are going to learn in this article.

Ok, let’s jump-start to building your subscriber list.

1. Where to start?

As soon as you have your web site up and running, first thing you should do is to put up a subscription form in most visible places on your site. Your goal is to collect e-mails. Attract your visitors to subscribe to your newsletter by offering free info like a helpful article, report, or free book. Or you can offer a discount on your product if they sign up for your newsletter. Ideally, if you have a list of 10,000 e-mails, then you should be pretty well balanced.

2. Opt-in e-mail

One of factors of successful e-mail marketing is using opt-in method. In other words, your messages should have ‘unsubscribe’ link on bottom of page, so that your subscribers can stop receiving your messages when they want by a simple click. Otherwise you will be reported as spamming.

3. Double opt-in for safety

You can increase your targeted subscriber list, using double opt-in sign up method. That is, if someone subscribes to your newsletter, e-mail is sent to their address. They have to answer to e-mail in order to be included in list. That means they are interested in receiving your newsletter. And it is their e-mail address. This is safest way to increase your targeted subscriber base.

4. Contacting your subscribers

I've outlined 5 ways to reach your target. But, please keep in mind that these are not only ways that you can do to increase your traffic. There are hundreds of techniques to increase traffic. But these one are proven one. I've used it personally. More importantly, these techniques can get you FREE traffic. You're money is saved in your pocket. Let's go to first one.

Technique #1: Linking strategy

Linking strategy is easiest way to get free traffic. When I say "the easiest way" it does not mean that you can ask everybody to link to your site and do nothing after that. Compared to other techniques that you'll discover, this one will take less time to do.

Here's how to do it. First select site in your niche market. Be selective. Choose one that has a high traffic. Usually a high traffic site is pretty stingy to put link to your site. So, key here is to be persistent. Ask them how many visitors do they received per month and if they could link to your site. If they don't answer your request, email them second time. Be persistent. If they don't want to link to your site, ask them to trade link instead (reciprocal link). This is last resort you want to have.

Word of warning: Don't crowd your site with too many links. Only accept link trading if it's really worth it.

Technique #2: Offer Free eBooks or articles

You'll fall in love with this technique if you see what it can do to your site. This technique can create an excellent'Viral marketing' effect. It can multiply no of visitors to your site in a matter of days.

This most important thing about this technique is that to offer something that is really useful to your visitor. So useful that they can only get that information from you!

You need to 'wants' in your need market. What problems do they encounter? Solve these problems and you have a killer articles or e-book that you can give away for free. Remember, don't sell it. Give it away for free. If you feel really reluctant to give your article or e-book for free, you can give your visitors a partial of it. But, make sure it's really useful. Don't forget to put your name and your contact information in this article or e-book. Usually, if you write an article, you need to include your resource box at very bottom of your article.

The most important task in this technique is to offer a reprint right to your visitors. What this mean is that your visitors can publish your articles or e-book to anyone in any medium; email, Ezine, website or anything. But please state your condition: Include your contact information or resource box. This will create viral effect to your visitors.

Before I forgot, there is one particular e-book compiler that is good in doing this kind of task. The name of this e-book compiler is 'E-book Edit Pro'. With this compiler, you can offer your visitors a customizable e-book. This is a great incentive for them to distribute your article or e-book since they can put their name and information in it. If you like to know more about excellent compiler, please visit:

http://www.ebookedit.com/

Technique #3: Classified Ad

This is most time consuming technique compared to all 5. While it is time consuming, it is really worth it.

Tips - This technique should be used together with above technique. Let me explain: