You can send your newsletter every week or every 5 days. But it requires a lot of commitment to write it with interesting content and meet deadlines. Besides, they could already be receiving newsletters from other marketers. So, they might just not have enough time to read all of your messages. However, don't exceed a monthly basis. Your subscribers should get a constant reminder that you're still around and not confuse your e-mail for spam.

5. Personalized messages

If your messages start with ‘Dear Steve’ or ’Dear Susan’, it will warm up your subscribers. And they will be more receptive to information you are about to share with them. It also adds to your credibility and helps to increase your response rate. So, send them personalized messages.

Some additional tips

One of mistakes in e-mail marketing is using 'catch all e-mail' feature. Use only e-mail addresses that people have entered to receive your newsletter or ezine. Forget that 'catch all e-mail' stuff that comes with your hosting package. Because if people didn’t subscribe to receive information from you, they wouldn’t read your e-mails. And you don’t want to be accused of spamming, putting your reputation at risk.

Don't be insistent in promoting your product. Rather explain benefits that your subscribers will get in a friendly fashion. Sometimes, you get e-mails that urge you to buy their stuff, almost demanding why you haven't done that yet. So be careful it might hurt your credibility.

Well, now you know how to build your own subscriber list. Follow these suggestions and your success as an e-mail marketer is guaranteed. Remember, you don't have to get millions subscribed to your newsletter, you only need 10,000 and you’re set for life. The only thing that's left to do is you just have to put some in and do it.

Good Luck!

1. http://www.getresponse.com - Most online marketers used this service. You pay monthly to them for providing service. The most important feature is that you can personalize your autoresponder with your visitor?s name. They also provide a free service. The only catch is that there will be an ad in your email.

2. http://www.aweber.com - One of first companies to provide autoresponder service. Try to visit their site if you want to learn more. Basically, it offers same kind of service as getresponse.com.

3. http://www.autoresponseplus.com - You only need to pay one-time fees for this service since software will be installed on your server. It's great in you don't want to pay high monthly fees. The only drawback for Autoresponseplus is that you need to have a little bit skill on how to install cgi (Common Gateway Interface) on your server.

Enough talking. Let's continue.

After you have your own autoresponder, place your free article in this autoresponder. Now, you need to advertise your autoresponder address in classified ad website. Don't put your email address but your autoresponder address. The best part with this technique is that you can capture you visitor?s email. You can contact them again and again if you have any offer in future.

Technique #4: Deliver informational pack Ezine/newsletter

People surf net to look for information. Out of 100, only 3 people surf net to buy something. But others are doing some research or try to find something informational.

With this keep in mind, you can attract people to come to your site if you can deliver them timely information. By producing timely information, you glued these visitors to your site preventing them from going elsewhere. This can be done by giving them free newsletter or Ezine.

This is not an easy task because there is abundance of free information on net. You need to give them something different from these 'free' stuff. Try to provide something unique in your Ezine. For example, if you're publishing music Ezine, try to make a deal with music label so that you can give special price to your subscriber. Make sure your subscriber cannot get this of kind if deal in other place. If you can create this unique proposition, you're already on top of world. Your Ezine will spread like fire. More people will come to your site to subscribe your unique newsletter.

Technique #5: Offer affiliate program

This is greatest FREE traffic generator technique out there. With this technique both parties win; you and your affiliate program participant. You get more traffic and sales, they get more money from referral commission.

This topic is really a large topic. I can write a whole e-book about how to create a successful affiliate program. But, I'll discuss basic thing about affiliate program in here.

Basically, to create an effective affiliate program, you need to create an interest for your visitor's to join your affiliate program. You can do this by giving them high referral fees and marketing tools for them to use. Above all, you need to make them easy to promote your product or service. Don't make them do all hard work. It is your job.

The next thing you need to do is to motivate them to spread word about you. Contact them in a timely manner. Don't forget them after they've joined your program. Make them feel special. In fact, they are special since they are one who will do promotion and advertising.

A well designed affiliate program can increase your website traffic and sales by unimaginable amount. But again, you need to devote all you effort in this technique if you want to have a successful affiliate program. Don't do it half way. Even if you've to work 18 hours a day to create your own affiliate program, it's really worth it in future. The payoff is going to be thousand times your initial effort.

All of these techniques are free. You don't have to spend a dime on them. Try it on your site. I've tried all these techniques. And they work!