Everyone's goal in Internet Marketing is to be successful at it. Successful Internet marketing can be summed up pretty quick.

Finding your Niche or Target Group, attracting them with your Unique Selling Proposition and then successfully meeting their needs while meeting your own needs. Simple isn't it.

Whether your desire is to merely share, or to profit it is all same. You still need to attract attention of your Target Group or Niche before you can sell or give them what they want.

How you perform this 'Simple Task' is difference between success or failure of your eBusiness. Okay, it may not be that simple, but it is definitely do-able, and when done correctly it will work miracles.

To succeed at this task you must first realize one major point: "You can not be all things to all people", so you must be focused.

Knowing that you need to focus on one specific group of people will help you in your researching of group that needs or wants what you have. In this way you can define them as your Target Group or Niche.

You must research as much detail as possible, so that you will really understand what makes this group tick. In this way you will be able to define a statement 'Unique Selling Proposition' that sets you apart from rest of crowded market place.

Doing this research or skipping this step will either make or break your eBusiness. Believe me when I say, that your eBusiness can not afford to by pass this step.

Setting a goal to be one of 5% of marketers that will achieve financial success in less than two years is a very worth while goal.

Finding that group of people, or your Niche in shortest time possible is what will put you light years ahead of 95% of other marketers and those that just give up.

Finding your Niche creating a statement that has impact and proclaiming Benefits, while making it as brief as possible is how you will succeed while others just drift around aimlessly.

USP? What is that? That is your 'Unique Selling Proposition'.

Although that article is itself a great resource, I still find myself being asked questions about use of email marketing online. Since I didn't go into depth about specifics of marketing using email in that previous article, I thought another was in order.

How do you go about sending email or marketing yourself online without crossing into "SPAMmer" category? First and foremost, KNOW WHO YOU ARE SENDING YOUR EMAIL TO. You don't have to be familiar with each recipient personally, but you'd better know whether or not they really want to hear what you have to offer. Always keep that in mind when sending an email to anyone, especially if it's an email meant to market your product or service.

Building An Opt-In List For anyone with an established website and a known web presence, building an opt-in list is generally an easy affair. The best type of list is "double opt-in list." This simply means that subscriber to list was required to complete at least two steps - apart from one another - to join list. Usually this means that user filled out a web form (name, email, etc.) and submitted it. They were then emailed with a "click here to activate your subscription"-type link. Once they click on link, they are subscribed to list. This strategy prevents those who aren't sure what they're doing from joining and, more importantly, keeps Bob from signing up his friend/enemy Larry without Larry's consent. I recommend you find someone who specializes in newsletter list keeping and delivery (such as Topica - http://www.qksrv.net/click-1357406-10280459) to do this for you.

Whether your website is brand new or well established, you should be collecting customer contact information (email addresses in particular) for further contact. You can provide a free newsletter, periodic updates via email, or "exclusive opportunities" for those who join. There must be some kind of incentive or you won't gather many email addresses. For an established website, this is usually enough. You already have traffic to see your offer and sign up. You need do little more.

For new site, though, this is only a portion of battle. The real effort comes in marketing your offer to drive traffic to your website and build your opt-in list. There are a LOT of great ways to do this without causing much of a stir. My favorite is to participate meaningfully in discussion lists related to your business. I spend a lot of time in Web Design and Development forums speaking with others in business as well as amateurs just looking for tips and help. Doing this without pushing myself down people's throats has gained me both fame and website traffic.

Another way to gather fast results is to advertise in newsletters/e-zines related to your business. Every business has trade, gossip, or news-related publications both on and offline. An advertisement in an e-zine online can get you 3,000 people looking at an ad you only spent $10 to list! The best thing about Internet is that these ads can usually include a hyperlink so that they can read your ad (which hopefully contains some kind of call-to-action) and immediately click through to your website!

In addition to all this, there are some great tools at Roving Web (http://www.qksrv.net/click-1357406-1668329) for email marketer. They offer free trials on many of their services and give top-notch service to their customers.

A slower and more time-consuming way to get word out is to talk to publishers of these e-zines, writers who write articles for them, and even to website owners of related websites and tell them about your product, service, or offer. If what you have seems interesting enough, they may write an article or include a "blurb" free of charge! Or even trade links with you so you can help each other promote your individual websites.