Where will you use this USP? In your email signatures, in your web site title, description, main heading and in body of your web site. Plus you will have it memorized so you can use it when you are talking business.

Your USP is what makes you different from all other marketers selling on Internet? It is what will make people think of you rather that someone else. It is what will make difference between a thriving eBusiness and one that is not.

Make your approach to selling stand out from rest by doing something no one else does. A new angle or perspective, one that no one else has tried. Something that will make your audience stand up and pay attention.

To be really successful with your USP you need to fill a void, an area is calling for attention, but has enough people that you can earn a good income.

Now how do you figure out what your USP should be, so you will be able to reach your target group and show them why you are best?

I am sure you have heard of 'Five W's.

Who? What? Where? When? Why?

You can also add 'How' to list and you will have an even better chance at your success.

Answer these questions and you will have answers to your 'Niche' and ammo you need to make a dynamite 'USP'. You can use answers to define statement that will get them to listen up.

- Who needs your product or service? - Who is your potential customer? - What are their interests? - What do they do? - What makes other web sites sell? - What can you do better? - What makes you different than other marketers? - Where can you find these people online and offline? - Why would they buy from you? - Why do they need or want what you have? - How can your product or service benefit your prospects? - How can you narrow market down to a Niche?

Remember, you can only fill a need if you find needy.

James Mann "Build A Better Web Site" Affiliate Program http://zzz.clickbank.net/jmap/?m=jimmann&c=http://inetstrategiesinc.com/

James Mann has been a computer instructor for 17 years and has been an internet marketer for the past three years.

What will you use to email to this list? There are a lot of options, including online email services, server-based bulk mail handlers, and PC-based software that does same through your Internet connection. Each has pros and cons to consider. For instance, online service may or may not store your list for you and therefore you may have worries about them stealing list and selling it. This can happen. Another example is PC-based system. If you routinely send out several thousand emails from your Internet account, your ISP may start to wonder just what it is you're doing. Many will shut you down and ask questions later. Make sure they are aware of what you're doing and don't have a problem with it. This will keep you out of hot water.

Again, a great way to keep out of hot water is to use a professional service to handle your list, email your newsletters, and even write newsletters for you! I recommend Topica (http://www.qksrv.net/click-1357406-10280459), Roving Web (http://www.qksrv.net/click-1357406-1668329), and eZine4Hire (http://www.eZine4Hire.com) for these services.

What and When To Send Don't send things willy-nilly to your list. The more often you send things, more often you will have people wanting to unsubscribe to avoid your constant barrage. As a general rule, sending twice a week at maximum is acceptable. The shorter your emails, less likely you are to receive complaints or unsubscriptions.

Don't send more than you have to. If you are sending your emails using an HTML format, make sure design is simple, clean, and uses few graphics. The more you use, larger email. The larger email, longer it takes to download and view. Whatever you do, DO NOT include browser-control "features" or code that automatically redirects browser to a website. Very few people like these and it's not widely supported by many email clients, so a lot of your readers may see only garbage in their email.

Only send useful information for your readers. Don't send information that you wouldn't want to read if you were a prospective customer. Your email recipients probably don't want to read about your dog Tilly, your son's graduation from Webelos, or your new-found love of dirt farming. They want to know how you're work/offer is going to benefit THEM. And they want to know this in as little time as possible. Try not to ramble. This is my biggest struggle. :

When You're Accused of SPAMming When you do receive a SPAM complaint - and you will, eventually - try to be professional about it. Remove person from your list immediately and, if needed, send all pertinent details (including signup process and a copy of your Privacy Policy or Anti-SPAM Policy) to those who need it. Let person know, in a business-like and non-aggressive manner, that they have been removed from your list and will not receive further contact from you. From then on, it's best to just ignore them if they continue to harass you with complaints. So long as they aren't receiving any more of your emails (without signing up for them), they have nothing to complain about.

Despite horror stories you may have heard (usually perpetrated by SPAMmers who don't want SpamCop or similar services to exist), you will NOT be blacklisted after only one or two complaints. It takes several complaints about same instance and issue to get blacklisted. Even then, these lists are generally temporary and will only last a few months at longest. Unless you are a REAL SPAMmer or are ignoring one of fundamental rules of non-SPAM emailing, you will never get yourself listed on one of those lists.

In end, email is still a great marketing tool when used properly. If you take time to do research, learn what you need to know, and employ tools you need to use; you will benefit greatly from this powerful marketing tool. If, instead, you rely on purchased "safe lists" and use nefarious tools like "header screens," you'll eventually reap painful rewards you're due.