Your Business Card—Executive Pacifier or Marketing Tool?Do you remember when you started your business or you got a new job? The excitement you felt when you
business cards arrived to match your new business or new position? The cards became your rite of passage.
Now you realize business cards are part of every business boiler plate, one of many adult pacifiers we all have.
This article show you how to use marketing principles to re-do your business cards. You can turn your cards into a powerful marketing tool. If you want to avoid dreaded “They dropped my card in bottom of their drawer syndrome”, use following marketing principles to redo your business cards into an effective marketing tool.
getting attention of your prospects showing them benefits making it easy to contact you giving them a specific call to action testing your ideas
Getting your prospects attention
You need to grab attention of your prospects. Your business cards can accomplish in a number of ways.
1. Color gets attention. Your photo gets attention. Experts still undecided on whether added expense of color and photo’s increase prospect attention or retention.
2. You can get your prospects attention by using different forms of business cards. Today, you can print your name on anything. Pens, mouse pads, jackets, letter openers, coasters, calendars, CD versions of your business card, musical business cards are only a few of possibilities. You limited your options only by your imagination.
With these attention getting methods, ask yourself this question, “Do I want to be cute? Or do I want to be effective?” If you want to be known as cute, then pick out something cutie and make that your novelty business card.
If you want to be effective, pick out something that is different but meaningful to your business. For example, a person in furniture business has their information on a piece of wood for their business card. It relates directly to their business rather than just being cute.
3. The heart of getting attention of your prospect must be your heading or tag line. No matter what form of business card or what color, your heading or tag line should command your central focus.
Show me benefits!
The heart of marketing is letting customer know what benefits they will receive from using your business. It’s not your company logo. It’s not your company’s business name that is most important to them. It’s what they will receive.
Make sure your business card in one sentence, in one phrase tells reader biggest benefit they will receive from your business. This is your chance. If you don’t catch their attention with headline, you card will probably go into drawer with all other cards. Give them a powerful one line reason to stop, to read and to keep your card.
Make is easy to contact you
Imagine, receiving a business card without person’s name on it. At a recent networking meeting that happened to me. I actually became embarrassed to call company because I couldn’t remember person’s name.
