Continued from page 1
Make it easy for recipient to contact you. If you prefer email than focus on your email. If cell phone, then cell phone. Have all of
appropriate information on card. If you are store front business, they will need your address. Rather than putting tons of information on your card, ask yourself, “How do I want these people to contact me?” And then make it very easy for them to do this on your card.
Call to action
What do you want them to do? Effective marketing always tell prospect exactly want they want them to do. “Pick up phone” “Go to my website.” Tell people on your business card what you want them to do.
Testing Experiment with different messages and formats. Today, you can go online (Vistaprint.com) to choose from standards design cards. You can get 250 cards for $10.00. Use this as testing models until you find right combination that works for you. Once you find something that works, text, layout and style, you can explore more expensive and better looking options.
Using your business card in a marketing process
Here are just a few creative ways you can use your redesigned card to make your marketing more effective.
1. Have some fun, especially if your cards are low cost items. Send them out with every piece of mail, including your bill payments and other correspondence. You will stop people in their tract.
2. Give two cards at once with simple explanation. “I’m giving you a couple of cards. You may know someone who can use (share with them your benefit).” Now you have recipient thinking about making an extra step.
3. Print a special offering or a coupon on back of your business card. It gives person it another reason to keep your card visible. This is what you want.
4. Enclose your business card as part of thank you notes you send. You can print thank you cards, with appropriate business information on them. The inside can be blank for your personalized thank you and also include a place for your business card. Now you are combining two marketing strategies, thank you process and business card.
Conclusion
You have a way of turning your executive pacifier into an effective marketing tool. This is not a high expense item. It also makes your business card more consistent with other forms of marketing, giving you greater marketing power.
If you want more detail information about how to actually craft your next business card, click here for a free report “My Business Card” and I will send you an article which walks you through business card making process.
Copyright Al Hanzal, 2004. All Rights Reserved
Hanzal Enterprises, Inc. 4191 Granite Court Eagan, Minnesota 55123 651-485-3340
Small business owners have been using Al'smarketing materials to increase their profits.
