Incorporate
ideas below into your 2002 PR strategy. Declare yourself an expert. Back it up with your knowledge.1.) Secure Six National Magazine Writeups
National magazines are created months in advance. Submit your press releases to them now. Select six magazines you would like to be featured in. Study articles closely. Contact them to request their editorial calendar and writers guidelines.
2.) Monthly Local Writeups and Spotlights
Watch your local news and read all of your local newspapers. When you come across a news item that you can tie in with your business, fax a quick story suggestion to their news room. Make a list of contact names along with their fax numbers. Keep it near your fax or computer.
3.) Syndicated a Column
Create a Q&A business or consumer column. Syndicate it. Offer it as free content to publishers. Remember to stipulate that your resource box -- 3 line bio along with contact information -- remains intact. Copyright your column.
4.) Publish an Ebook
Share your knowledge by publishing an ebook. If you don't have enough time to crank out a masterpiece with endless chapters, publish an ebooklet or release one chapter every month.
5.) Get a Professional Media Kit Designed
Make yourself and your site media friendly. Reporters are busy people. They really appreciate it when you make it easier for them to develop their stories. Hire someone to design a professional media kit that spotlights your expertise . Whenever you are contacted for an interview, offer to send your media kit to help reporter develop their story angle. Place contents media kit on your site. Reporters are always surfing web for innovative entrepreneurs to profile.
