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6.) Repackage Your Products and Services
Revamp your products and services every three months to emotionally appeal to your target audience. "Package" two or more of them to fill a particular need or want. Give
"package" an attractive name based on need or want that it satisfies. Create a press release to announce your new "package".
7.) Partner with Three or More Businesswomen to Create Joint Press Releases
Open yourself up to several new audiences by partnering with three or more businesswomen to write joint press releases. Select noncompetitive businesswomen who cater to your target audience. Report niche online news related to interest to your target audience. There are a lot exciting news happening within online women's community. Share it with offline world.
8.) Create an Online Award to Boost Traffic
Offer your visitors chance to win an online award -- most resourceful site; online volunteerism; best site design; etc. Stipulate that graphic award must be linked back to your site. Craft a press release to promote your award program.
9.) Develop a Monthly Tip Newsletter
Experts give away tips to demonstrate their skills. It keeps their business on their target audience's mind. Put out a quick one paragraph newsletter every month.
10.) Turn Your Web Site into a Community Resource for Your Target Audience
PR savvy businesswomen build an audience of followers around them who need their products and services. They might not need you today but one day soon they will need to hire you. Offer them real membership benefits -- networking, discounts, newsletterd, advertising, etc. -- on your site.
Jerrilynn B. Thomas Public Relations is the virtual boutique PR firm catering to the specialized needs of micro-businesswomen. ontact Jerrilynn B. Thomas at pr@jerrilynnbthomas.com for a complimentary PR consultation to plan your 2002 PR strategy.
