Search engine optimization (seo) can be a freighting and daunting experience. We have put together some tips to make this task much more pleasant. We are going to go over some tips to help your search engine rankings. Here is what we are going to cover in this article.1)Design and Setup Problems 2)Selecting
correct keywords 3)The Title Tag 4)Your Page Copy 5)Meta Tags 6)Images “alt” tags 7)What you should not do
1)Design and Setup Problems Unfortunately, some webmasters have lost
ballgame before they even get started with search engine optimization with design problems. We are going to go over five of
most common design problems and there work around or solutions.
a)Sites that use Frames: Search engines do not index frames well. In fact search engine do such a poor job we recommend no to use frames at all. Here is
problem a frame page is like
name conveys it is a page in side of another page in a frame. The HTML code is like this:
Framed Site As you can see, there is no real content on in
page so search engines do not have anything to index. The work around is to use
tag to add content to
page manually. You would place
tag before
then add your optimized content between . An easy way to do this is to create a new regular (not framed) home page for your site that describes your site, products & services. Then copy everything from between
tags and insert it in
tag. Example Framed Site Keep it simple search engines like it that way and no one will every see it. Do not for get about
Title and Meta tags more on that later in
article.
b)Dynamic URLs Most search engine cannot or will not index dynamic URLs. A dynamic URL is a URL that contains any of
following characters: ?, &, %, +, =, $, cgi-bin, .cgi Dynamic URLs are most common on database driven sites. If your URL contains any of
above characters it is very unlikely that you will get listed with
major search engines. Solution is to make a static page that has a static URL on that does not contain any of
above characters.
c)Sites That Use Flash Sites that use flash as a splash screen spiders cannot index them. A general rule is not to use flash as a home page splash screen. If you just have to use as much of your page copy as you can and remember to use your title and meta tags. Another note about flash is menu items. Spider’s follows HTML links with flash menu spiders cannot follow them. Work around use a site map to link all of your pages together so
spiders will have HTML links to follow.
d)Image Maps Image maps are similar to Flash most spiders cannot follow links in image maps. To be on
safe side build a site map of your entire site so
spiders have HTML links to crawl.