One fine day you read an article that google has started penalzing sites that resort to getting unnatural links with an objective to cheat its ranking system. A few sweat drops escape from your face as you realize you have been spamming guestbooks and giving links to link farms. You also find you have cross linked with many sites actively taking part in link farms. You also find that you have got links from free for all sites. All these can lead you into trouble so in a frenzy you start removing links to those sites after mailing them and explaining them reason. Finally PR update happens and you get a PR of 5. You have entered land of lords now and you escaped getting penalized. You think, 'what a heap load of hardwork getting a quality site to rank, I wonder how these junk sites make it to top?'. And ask yourself a question, 'Is a site only as good as its PR??' or 'Is internet only meant for big shots who can invest considerable amount of time and money on optimization?'. The answer to this is probably yes which you gulp down with a pinch of salt.

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e)Javascript for Navigation Search engines cannot follow links written in Javascript. If Javascript navigation is all you have on your site, you are in trouble. The solution is to add a HTML navigation menu some where on home page and to add a site map of entire site to make sure spiders index your site completely.

2)Selecting Correct Keywords The first step in optimization process is selecting to correct keywords for your targeted market. The keywords step is most important step in optimization process because your will use them throughout entire optimization process. It is also how other people will find you on search engines. Optimize for wrong keywords and all your efforts will be wasted. The first thing you want to do if write down on a piece of paper what theme of your site is. For instance your site is about golf. You would write down 10 keywords or phrases about golf. Think specific keyword phrases not keywords. Why? Because keyword competition is so extreme for general terms such as golf. You would need to be more specific golf clubs, golf shoes, golf courses, golf equipment, etc. to rank well in search engines than for a more general term. Then you would need to use a tool like Word Tracker to see if that is a well searched for phrase. Get outside opinions ask family members and friends what they would search for making a note of them. Then go back to Word Tracker and check new key phrases adding best ones to your keyword list. Also check out your competition for ideas. Do a search on a search engine and check out some of sites. View source HTML of page and look at meta tags. This should give you some more ideas. Only use keyword that relate to your site . You should develop a list of keyword phrases for each page that you optimize for search engines.

3)The Title Tag Without a question title tag is most important process of optimizing your web page. I can’t stress enough how important this tag is. This is because most search engines & directories place a high level of importance on keywords that are found in your title tag. We recommend using 1-2 of your keywords in title near front. Do not use just keyword in title search engine may blacklist your is. Make your title enticing! The title tag is what most search engines show in there search engine results page (SERP) as clickable link. Each page in your site should have its own title with its own keywords.

The Format: Where to place it: The correct place to place title tag is between tag. It should be first tag after . Tag length: We recommend that your title tag be between 50-80 characters long - including spaces! Staying at about 60 characters will be optimum.

In next article we will go over Your Page Copy, Meta Tags, Images “alt” tags and what you should not do.