You Need To Write-Right Now!Written by Timothy Ward
I've been shouting it for years, and I will probably keep shouting for many years to come. If you want to get some quality, free visitors to your website-You Need To Write An Ezine Article!You can go ahead and admit that secretly you been toying with idea anyway. You've fantasized about one day checking your email and seeing your name in table of contents of your favorite ezine. You've imagine what it's like to know that hundreds, maybe even thousands, of people are reading YOUR words. And then there's glorious payoff: Some of these people will visit your website. People who through reading your article have already established a relationship with you and are therefore more likely to pay real attention to what your website has to offer. Ahh, what a lovely dream... But I'm telling you today to STOP DREAMING. Open your eyes, open up a new Word document and get started writing! Of course, you need something to write about. I suggest one of two choices: (1) Write about whatever subject your website covers. If your website is about Internet marketing, write about some of ways your website suggests marketing online. If your website sells chocolate brownies, write about chocolate brownie recipes. If your website is a Drew Barrymoore fan site, please send me URL immediately. Just kidding! Actually you could write and article about Drew's latest movie or her fight with alcoholism. The point is, if you have website-you have a topic. (2) Write about something you know. We all have areas where we excel, as well as subjects that interest us. For instance, I know a lot about ezine articles so I write about them. One of benefits of writing about something you know is what I like to call 'Expert Factor'. If you write enough articles about a certain subject you will eventually get known as an expert in that field online. People will then trust what you say and will be even more inclined check out any websites or offers you endorse. In a nutshell-you gain credibility. And online that's a GOOOOD thing!
| | Marketing WebsitesWritten by Radha Khalsa
Search engines have dramatically changed way they rank websites, causing webmasters to re-think way they approach marketing websites. In late 90's, page rank was determined by webpage coding, and it was easy to fool search engines. This is no longer case.It is important to target right keywords in order to generate website traffic. 'Keywords' refers to a phrase or word that can be typed into a search engine to find your product. Most of search engines look at page content and analyze it for keywords. Meta-tags have very little weight, but page title and description have an increased importance. Be sure to insert your keywords. Here are most common searches (in order of importance) this week: Eminem, Christmas, Usher, Britney Spears, Green Day, Nelly, Destiny’s Child, Lindsay Lohan, Ciara, Snoop Dogg, PlayStation 2, Jessica Simpson, Mario, Simple Plan, JoJo, Tupac Shakur, Blink 182, Kelly Clarkson You can update this list regularly: http://buzz.yahoo.com/weekly/ Many people go to search engine Google and bid on these keywords. Google uses an auction format, allowing you to place a bid. You will see these results in 'Sponsored Links' on right side of search page. Top results can range from as little as 20 cents per visitor, depending on competition for your keyword.
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