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The key to good search engine placement is content. The more information you offer on your subject,
more likely your webpage will achieve a high ranking. Many search engines, such as Google, examine
content of a page to see if it is really related to
targeted keywords. They also measure word count. If you are writing an article to attract
search engines, try to have a word count of 550 to 1,000.
Search engines will crawl a site map. Place a site map on your website and link to it from your front page with a simple text hyperlink (as opposed to a graphic image). Then, use hyperlinks to link from your site map to
rest of
pages on your website. This will allow
search engines to index your entire website.
Search engines have a hard time indexing websites that are in frames or that have a Flash introduction. Keep your front page simple with content that is relevant. This will give you a better chance of rising in
rankings.
In pursuing profitability, we expect most search engines to move to a 'Pay for Placement' model. Until then, by simply implementing these website marketing ideas, you can generate more traffic for your websites.

Radha KHalsa has been involved in marketing websites since 1994. Her company, KhalsaWeb, is currently ranked #2 at Google for marketing websites.