** Important: If you are republishing this article, you can make money with it by replacing link in resource box with your own affiliate link. For affiliate information, goto http://www.mafoor.com/forbidden/affiliates.htm While not required, an email to mafoor@mafoor.com is appreciated if you are publishing this article.What if you can understand and control your customer’s mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I’m not talking about a magic trick or lay down a lesson of motivation. It’s about understanding different reactions made by human mind in various situations. I’m going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,
1. Curiosity 2. Because / Reason Why 3. Greed
Curiosity ----------- What is it? Curiosity can be defined as “the desire to know unexplored” in simple terms. People want to know things that many others don’t know. They like to discover ‘secrets’ that only some people know. The desire to know is a compelling force in marketing, so we have:
* Secrets of Diet Industry Uncovered * What Time Share Companies Don't Want You To Know * Msteries of A Youthful Appearance Revealed * The Hidden Keys of Car Buying
People don’t want
* How to Diet Successfully or * A Guide to Buying Cars
for example. First set of titles surely outshines second set of titles because former takes advantage of curiosity. You must design your advertising in a way that arouses curiosity. Getting to see powerful of curiosity? (When compared two sets above)
Because / Reason Why ---------------------------- Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for last 10 days in this month. People are too smart today and start to think it’s probably because you want to get rid of your defective products or because its 2 days before expiry date (in case of food items). Wouldn’t you and I think same way when we see a similar message?