How to Win Friends and Influence PeopleBy Grant McNamara
Read any book about business and a core element of business success will be communication. Communication is always vital in any aspect of commerce in a similar way that communication is vital to a healthy personal relationship. We buy from people with whom we feel comfortable. The ability to communicate is fundamental to feeling comfortable.
‘How To Win Friends And Influence People’ by Dale Carnegie is arguably one of
widest read business books ever published. It is a simple book divided into four parts. Each part has ‘people’ in its title:
Part 1. Fundamental Techniques in Handling People Part 2. Six Ways to Make People Like You Part 3. How to Win People to Your Way of Thinking Part 4. Be a Leader. How to Change People …
In
introduction of
book, Mr Carnegie explains why he wrote
book; ‘people needed
fine art of getting along with people in their everyday business and social contacts.’ He goes on to say ‘Dealing with people is probably
biggest problem you face, especially if you are in business.’ Thus he wrote
book to help ‘people to get along with each other’.
Has
world changed since Dale Carnegie penned his famous work in 1936? Certainly we live in a more sophisticated and technical society. The pace of life and
pace of business are faster, demands on people higher. The need to get on with others hasn’t changed. Dale Carnegie’s simple messages are still as fresh and vital as it was when he wrote it. No wonder its enduring success and readership. But there have been changes.
One aspect that has changed is that
world has moved to
global economy. The ability to buy and sell goods and services from people in other countries has never been easier. I can buy from just about anywhere in
world using
Internet. And everyday millions of people around
world undertake commerce across
Internet.