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The biggest single impediment to international trade is language. All over World there are literally thousands of different languages being spoken and written. If you want to sell to a wide range of people then ensuring that people can read your web site is vital. To do this your web site needs to present information in a variety of languages.
Because internet developed in United States it started in English. And many people assume that English is a global language. The reality is quite opposite. English is a national language of only a small number of countries, including; US, Great Britain, Canada, Australia, New Zealand and Eire. And of course number of internet users in these countries are huge. But did you know that there are now reputed to be more internet users in China than US?
Thus how can you widen market of your web site to include non-English readers? It’s simple! Present your web site in multiple languages. And for most web sites it isn’t expensive. Most web sites cost a few hundred dollars for each language presented. Equivalent to cost of a small number of sales. investment in language transaltion pays for itself many times over.
To make people feel comfortable enough to buy from you, speak in their language. For more information about making web sites available to non-English speaking world, click to www.translateme.co.nz. In our knowledge base you will find a wide resource of information about language translation specific to web sites and software.
Copyright © 2002 Grant McNamara, All Rights Reserved. This article may be freely distributed and published. If you wish to publish article, out of courtesy, please email me and advise url.
Grant McNamara is a consultant specializing multilingual software development and Internet support.