Writing for Web An SEO copywriting primer What does search engine copywriting mean?SEO copywriting is a methodology employed to write effective content for a website. Search engines love properly formatted and unique content. This content should immediately convey your Unique Selling Proposition (USP). It is impartive to get across why you or your service is unique from competition. USP comes first
Clearly conveying your USP is vital to getting your point across. Visitors want to know what you offer and why they should choose you over your competitors. One very effective way of doing this is to pre-load your paragraphs with info from your headings. This lends for better rentention of th info and search engines often view importance based on how close your actual content is to your tags. Visitors don’t, read they scan
Visitors don’t stop to read your content until you have gotten their attention. This means again it is vital to make effective use of your head tags. This ensures page can be quickly scanned but still get your point across. You should be able to clearly understand jist of your page at a glance. Break up your text
Along with header tags being integral in formatting your page, it is important to furthur break up your text with italisized text, bold text, bulleted lists, and theme specific graphical elements. Instill a sense of trust