Writing for the Web. An seo copywriting primer.

Written by Nigel Lew


Writing forrepparttar Web An SEO copywriting primer What does search engine copywriting mean?

SEO copywriting is a methodology employed to write effective content for a website. Search engines love properly formatted and unique content. This content should immediately convey your Unique Selling Proposition (USP). It is impartive to get across why you or your service is unique fromrepparttar 132377 competition. USP comes first

Clearly conveying your USP is vital to getting your point across. Visitors want to know what you offer and why they should choose you over your competitors. One very effective way of doing this is to pre-load your paragraphs with info from your headings. This lends for better rentention of th info and search engines often view importance based on how close your actual content is to your tags. Visitors don’t, read they scan

Visitors don’t stop to read your content until you have gotten their attention. This means again it is vital to make effective use of your head tags. This ensuresrepparttar 132378 page can be quickly scanned but still get your point across. You should be able to clearly understandrepparttar 132379 jist of your page at a glance. Break up your text

Along with header tags being integral in formatting your page, it is important to furthur break up your text with italisized text, bold text, bulleted lists, and theme specific graphical elements. Instill a sense of trust

How to Create Columns with Div's

Written by Shruti Gupta


When we at Ecommerce Partners (http://www.ecommercepartners.net) started using div’s rather than table for web page layout,repparttar most daunting experience for me was how to create columns using div’s. So, here isrepparttar 132374 solution for all those website developers who are struggling to use div’s for web page layout.

The div tag can be defined asrepparttar 132375 division in a web page. It is a block level element. This implies thatrepparttar 132376 default behavior of div’s is to stack up one aboverepparttar 132377 other. This servesrepparttar 132378 purpose of using div’s for a simple web page layout where allrepparttar 132379 elements stack one aboverepparttar 132380 other. When we have a columnar web page layout (which happens to berepparttar 132381 most common layout for majority ofrepparttar 132382 websites), we need to know how to use div’s to create two or more columns in a web page.

The following method will cause div’s to stack up side by side rather than one aboverepparttar 132383 other.

Let’s say that we have two div’s: {div id=“div1”}{/div} {div id=“div2”}{/div} (in order to display it right on a browser "{" has been used in place of "<" inrepparttar 132384 above example)

Now, inrepparttar 132385 stylesheet declarerepparttar 132386 following rules. #div1 { float:left; width:50%;} #div2 { marging-left:50%; width:50%;}

The result will be two columnar div’s. You may use this method to create as many columns as needed onrepparttar 132387 web page.

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