Writing for the Web. An seo copywriting primer.Written by Nigel Lew
Writing for Web An SEO copywriting primer What does search engine copywriting mean?SEO copywriting is a methodology employed to write effective content for a website. Search engines love properly formatted and unique content. This content should immediately convey your Unique Selling Proposition (USP). It is impartive to get across why you or your service is unique from competition. USP comes first Clearly conveying your USP is vital to getting your point across. Visitors want to know what you offer and why they should choose you over your competitors. One very effective way of doing this is to pre-load your paragraphs with info from your headings. This lends for better rentention of th info and search engines often view importance based on how close your actual content is to your tags. Visitors don’t, read they scan Visitors don’t stop to read your content until you have gotten their attention. This means again it is vital to make effective use of your head tags. This ensures page can be quickly scanned but still get your point across. You should be able to clearly understand jist of your page at a glance. Break up your text Along with header tags being integral in formatting your page, it is important to furthur break up your text with italisized text, bold text, bulleted lists, and theme specific graphical elements. Instill a sense of trust
| | How to Create Columns with Div'sWritten by Shruti Gupta
When we at Ecommerce Partners (http://www.ecommercepartners.net) started using div’s rather than table for web page layout, most daunting experience for me was how to create columns using div’s. So, here is solution for all those website developers who are struggling to use div’s for web page layout.The div tag can be defined as division in a web page. It is a block level element. This implies that default behavior of div’s is to stack up one above other. This serves purpose of using div’s for a simple web page layout where all elements stack one above other. When we have a columnar web page layout (which happens to be most common layout for majority of websites), we need to know how to use div’s to create two or more columns in a web page. The following method will cause div’s to stack up side by side rather than one above other. Let’s say that we have two div’s: {div id=“div1”}{/div} {div id=“div2”}{/div} (in order to display it right on a browser "{" has been used in place of "<" in above example) Now, in stylesheet declare following rules. #div1 { float:left; width:50%;} #div2 { marging-left:50%; width:50%;} The result will be two columnar div’s. You may use this method to create as many columns as needed on web page.
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