Do you feel comfortable buying something from your website or inquiring about a certain feature? Things like spelling and typo errors will 9 times out of 10 cause visitors to leave your site and not come back. Clean presentation is a must. You don’t go to a job interview wearing shorts and a t-shirt do you? It is also important have your legal documents in place, such as privacy policies, return policies etc. Visitors love to be able to contact you

Always post physical address, phone number, hours of operation, and email address so it is easy to inquire about a product or service you offer. Titles and descriptions are key

In terms of your meta info, title and description tags are most important. Google for instance does not look at keywords. Make sure you have targetted key words in a clear title and description tag. This is most effective method of a good page ranking when discussing your meta tags. Let’s sum this up

In order to write effective copy keep following in mind:

1.Content should be clear, concise, and convey your USP. 2.Create an environment of trust with proper spelling and clear ways to contact you. 3.Make effective use of your title and description tags. 4.Break up your text with header tags, italics, bold text, and bulleted lists. 5.Good SEO copywriting does not limit your page to one or a few search terms.

Now, if you need these two columnar div’s to expand vertically equal to each other you can use following method.

First create a background image that if tiled vertically will look like two columns. For reference, please visit http://www.ecpgroup.net. Here, background image (http://www.ecpgroup.net/images/content_bg.gif) has been used in container div that holds body and footer of web page.

This background image must be 1 pixel high and as wide as container that contains all elements of your web page.

In html document: {div id=“container”} {div id=“div1”}{/div} {div id=“div2”}{/div} {/div} (in order to display it right on a browser "{" has been used in place of "<" in above example)

Declare following rules in stylesheet: #container { background: url(the_Url_Of_The_Background_Image.gif) repeat-y 0% 0%; } #div1 { float:left; width:50%;} #div2 { marging-left:50%; width:50%;}

The result will be appearance of two columnar div’s expanding vertically equal to each other. So, although we cannot extend a div vertically equal to another div, we can make it appear so. This is exactly method used at http://www.ecpgroup.net.