Article Title: Writing Tips for Your WebsiteContains 637 words, 60 characters per line Contact email: jennifer.ryan@sbcglobal.net
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Author: Jennifer Ryan
Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back. In order to achieve optimal web success, your site must be informative, relevant and written way that people read web. Here's a few tips to get you started.
Get to point--FAST. Just ask internet usability consultant Jakob Nielsen. People don't read web, they scan. It's not like print, where you can meander your way to point. Online, you have but a nanosecond to prove you're legit. Nielsen says to use "inverted pyramid method.” for web content. Tell point first, get to supporting info afterwards.
Find your inner voice. We want to hear you on your website, not a text book or someone else. Get in touch with your real-live human "voice." Hello? Is anybody there? Show us your humanity so we can relate to you. Don't publish anything that you haven't completely written researched or re-worked. Posting text to your website that's meant for printed page is a no-no. People won't read it, and worse, they'll make bad faces at you.
Use least amount of words for what you have to say. Listen, you're not going to impress us by using big technical words. In fact, when you use words we don't understand--I must say--you look stupid. Why? It's easier to write a story with 3000 words than it is to write same story in 300. It takes more thought, more planning, more time to extract away excess. Therefore, writer who uses less words to convey to same message is clearly winner.
