Write to a person, not a group. When you are writing web content especially, write to a person. Pretend like that person is sitting right in front of you and write conversationally. When you write to a person, it draws reader in and makes you look more human. It's good for connecting and bonding with your reader.

Don't talk down to your readers. Though it's true that most of your readers will be reading at 9th grade level, and your content should be written accordingly, resist urge to talk down to your audience. Humble yourself. And certainly don't try to appear more knowledgeable with shop talk. If you don't know what your writing about, research it more. Otherwise, your lack of knowledge will be transparent even to a 9th grader.

Use small words with least amount of syllables. This is a basic web content premise. The fewer syllables that you use, less your web reader has to think to digest your information. Try not to make your user think. Spoon feed information in cleanest manner possible so they get your meaning with least amount of distractions. Don't say "successfully" when "well" will do. As with every rule, there are exceptions.

Do not underline to make a point. Underlined words are It is a convention on web that underlined words are links. It is irritating to click an underlined word when you think it is a link. Do everything possible to keep your visitors from being irritated, and to keep yourself from looking--well let's just say, from looking like you don't know. Don't underline anything unless it is a link. Use bold to accentuate your main points instead.

The tips above are by no means exhaustive. There are gazillions of techniques and writing tricks that foster online success. Wise is web marketer who understands that marketing your business online is a process that can always improve, just like direct sales. Get these guidelines under your belt and you’ll be a step closer to winning clients, customers and respect online.

This book is about more than helping you survive your first year of business. It’s also about getting out of your “survival mode” and turning your business into a consistent profit-making venture. It’s about reaching potential you know your business has. Most of all, it’s about your branding being as strong as your skills, and making more money than you ever thought possible.

By: Regine P. Azurin and Yvette Pantilla http://www.bizsum.com "A Lot Of Great Books....Too Little Time To Read" Free Book Summaries Of Latest Bestsellers for Busy Executives and Entrepreneurs

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