Would Your Brochure Bomb in the Boardroom?

Written by Mike Sansone


Would Your Brochure Bomb inrepparttar Boardroom? by Mike Sansone

Make Sure Your Brochure Is Doing Its Job…And Doing It Right. Your brochures should be an active and productive part of your company’s success. Can you identifyrepparttar 137513 goals and roles ofrepparttar 137514 literature you’re putting in your prospects hands? More importantly, are you putting that literature into their hands -- or is it collecting dust on a counter?

Get Your Brochures In The Customers Hands. Too often, brochures end up being unused. Maybe their color is fading onrepparttar 137515 counter-top display. Or collecting dust in a rep’s storage area. Could be they are just colorful decorations to impressrepparttar 137516 boss. If this is your brochure, you’ve wasted your money.

Brochures should support your sales and marketing efforts. A good brochure can almost placerepparttar 137517 product or service inrepparttar 137518 palm of your prospects’ hands with vivid, concrete details.

Hand your brochures out to everyone that comes in your retail store, leave them behind on every sales call, and get them in front of potential investors.

Provide Information and Provoke Action by Pushing Benefits. In today’s world, consumers have information available in many forms of media. It’s important communicaterepparttar 137519 essentials of your business – get themrepparttar 137520 information they need to make a decision to do business with your company. In short, every brochure should do each ofrepparttar 137521 following:

•Explainrepparttar 137522 business, •Showrepparttar 137523 benefits, •Persuade with a call to action.

Tellrepparttar 137524 reader what your product/service/company is about (EXPLAIN), Sellrepparttar 137525 reader on how they benefit (SHOW). Helprepparttar 137526 reader participate with your company by takingrepparttar 137527 next step. (PERSUADE). Whether your brochure is a sales brochure, an informational brochure or a corporate brochure, by usingrepparttar 137528 ESP formula above, you can be confident your brochure is doingrepparttar 137529 job.

Know The Goal of Your Brochure. Almost every brochure falls into one of three categories: Selling a product or service (sales brochure), teach something new (informational brochure) or brand awareness (corporate brochure). While some brochures may have more than one role, almost every brochure should touch one at least one of these – otherwise you’ve either wasted your money or maybe you need to use a different piece of literature.

Creative Promotions

Written by Eugenijus


Part 1

The key to success in NetMarketing is constant promotion. Opportunities at rest are simply failures waiting to happen. The pros in this business are always in constant motion. They are pros in motion - using pro-motion.

In this promotion series you will learn what it takes to promote your business. While there are dozens of options available, it's best to gain a working knowledge of them all. Remember,repparttar more you know,repparttar 137494 better you will be able to lead your downline members.

So let's get started by looking at some ofrepparttar 137495 basic tenets:repparttar 137496 laws of successful promotion.

* Plan Your Promotion, Then Promote Your Plan Whether you are submitting your link to an FFA links page (Free For All) or spending several hundred dollars on an Ezine Solo Ad, treat every promotion as a single campaign. Have a purpose and desired result for your effort. Plan your work, work your plan. Haphazard effort leads to haphazard results. Commit fully - remember, this is a business, not a hobby.

* Carefully Target Your Audience Wasted dollars are oftenrepparttar 137497 result of attractingrepparttar 137498 wrong set of eyeballs. Just as important as what you want people to see, is attractingrepparttar 137499 right set of viewers. Select an audience who will berepparttar 137500 most receptive to your offer. Many websites offer a gazillion hits for a tiny amount of money. If you have money to burn, then go for it. Rule of thumb: if you can't target these hits by country of origin AND by category of interest, you may as well throw your wallet inrepparttar 137501 fireplace and roast marshmallows.

* Keep Your Promotions Prospect-Centered Never becomerepparttar 137502 object of your promotion, instead allow your prospect to become point of focus. Userepparttar 137503 word "I" sparingly, userepparttar 137504 word "you" liberally. Ten uses of "you" for every "I" is a good goal.

* Be a Problem Solver, Not a Solutions Moderator Effective promotions solve problems for people. But if you present too many options for a solution,repparttar 137505 door of confusion will be opened needlessly. Note: A confused mind almost always says No.

* Stress Buyer Benefits, Not Seller Features The beauty of a great promotion is that you are building your business simply by promoting what you believe in. When a feature is mentioned precede it withrepparttar 137506 benefit as inrepparttar 137507 sentence above. "You get a free website" is a feature. "Your free website is designed to dorepparttar 137508 selling for you so that your only job is to get prospects to your site" is a benefit.

Cont'd on page 2 ==>
 
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