The information that goes into brochure should always communicate your unique sales position (USP) and direct reader on how to do business with you. Even if brochure is strictly brand awareness, include an offer or direct customer onto next step of doing business with your company.

If you have a product that would take a technical manual to communicate all benefits and features, consider including more graphics such as charts, photos and testimonials. Make sure that each graphic represents a benefit reader can identify with.

Know your Audience. It may be wise to create multiple brochures if your company targets different clientele. For instance, a self-storage company may want to create one brochure for homeowners, another for small businesses, and yet another for boat and RV owners. Some of benefits will be similar so much of content can be same. The main differences will be in headlines and subheads. Brochures can also be used to inform readers of technical specifications, corporate strategy or upcoming events. Make sure you know audience for your brochure.

Headlines Keep Them Reading, In today’s fast-paced, sales literature heavy world, we are all prone to scan. You probably do it. I know I do it. You can count on your prospects doing it. The headline on front of your brochure must compel reader to open brochure. Once they have it open, subheads and graphics catch their eye before text.

Your subheads should either be explaining your USP or asking questions that get reader in habit of saying “yes”. If you find your subheads are too long, use an ellipsis…this will keep them reading.

Another technique that keeps them reading is to put copy in a text box or table. Use testimonials, a checklist of benefits or your USP to ensure that your message gets across.

Remember, result of your brochure should be reader knowing how to contact you and why they are doing so. Always include contact information and your offer multiple times within brochure.

* Always Start With The Least Expensive Venue When you embark on a campaign be sure that you build in a method for scaling your response. Before you blow your ad budget on an expensive Solo Ad, measure response you get from an abbreviated ad in a smaller publication. This preserves capital while it serves as a test for evaluating your response. For example, ezines with most readers are not always ones with best results - test first, then go for solo ad if your smaller ad generated acceptable interest.

* Create a System For Testing Your Promotion The sophistication of Internet technology now provides modern methods of testing and re-testing. Use of Ad Trackers, Click Exchange venues, and quickly edited auto-responders greatly reduce expense of mistakes. Set up a system that takes advantage of technology.

* Ask For The Order More Than Once Whether your sales pitch is delivered on a website or via e-mail, insert your action/order links multiple times. Prospects respond to different buying signals, so be sure to insert a link directly after each perceived trigger within your ad copy.

* Persistence Will Pay You, Quitting Will Cost You Failure is an opportunity for future success, but giving up is simply giving in. The expression, "Try, try, again" is not a click without reason. If you are leaning in right direction, you will, at very least, fail forward. That will get you closer to success. Quitting will not. The Internet loves and caters to quitters - don't be lured in by promise of greener pastures. If you aren't making money in a legitimate opportunity where others are making money, then you won't solve that problem by moving onto something else. You solve it by trying a different approach and by not giving up. Like saying goes: Wherever you go, you take yourself with you.

In your next training e-mail you will be introduced to greatest friend any marketer could ask for when it comes to promoting your business. Stand by . . . it's AIDA with a brand new face. You're going to love this!

Eugenijus Sakalauskas is an established ezine publisher and direct marketer who specializes in developing new ideas and methods on Website Marketing & Home Business Secrets Get FREE infomailto:pluginnetproefit@getresponse.com Support:support@pluginnetproefit.com