You don't even need a Web site with following easy-to- understand information.

Judy Cullins, 20-year book coach, answers two big questions: "When should I start marketing my book? and "Where should I focus my marketing for maximum results?"

What is World-Class Marketing?

Most creators make mistake of getting project completely written. Then they will think about how to market themselves or their product. You don't have to make this big mistake.

The best time to start your marketing is while you are writing your book, promotion copy, or Web site copy. It gives you bigger picture of where your project is going and will much better serve your particular audience when it is done. Knowing and practicing that, you will write much more focused, compelling copy that practically eliminates editing.

You will answer big questions and challenges your readers have. To do this, you need to apply essential "Seven Hot- Selling Points" as your write your chapters.

--------------------------------------------------------- Earn With Secret of a Well Defined Target ---------------------------------------------------------

This is second secret to building your business. Without this you will wander without direction dispelling your energy ineffectively.

Consider power of water. If you attempt to strip a wall of an old layer of paint by spraying water in a wide pattern, that paint will never come off. However, if you put pressure behind that water and then narrow stream so it all comes to one tiny point, or one well defined target, then paint starts to come off.

The water represents your energy in finding your prospects and motivating them to join your company.

So what we need to do is to take very same amount of energy you are now using, (with perhaps a little more pressure), and point it to a well defined target so that you can increase your power to build your business by 100 fold or more.

To do this you need to make some decisions. These have to be well thought out and must be backed by a strong burning desire. So make some decisions that seem reasonable, yet challenging enough to be exciting for you.

1. What is real reason you want an ISP business? Is it to help others, do you like working with people, do you need some money to send your children to college, do you want recognition of accomplishment, do you feel it is a important service you can provide to help others? You must find reason that you are really doing this.

Without this reason fire you need for building a business will never start.

2. After you understand real reason for building your business, now you must decide what amount of money is needed to accomplish your reason.

Start with a reasonable amount, you can always make this amount larger later. The amount needs to be enough to accomplish your reason and enough to be exciting and challenging. But it must not be so much that it seems impossible to do which will put out your fire and your business before you even start.

3. After you have your reason and amount of money you need to earn you must now decide upon method which you will use to accomplish your goal.

It is possible you really do not know this method yet so pick what you think is best and start witht that. As you perform your method you can adjust and change until you get method that works just right for you.

Once you have found method that works for you then you must repeat it over and over on a consistent basis.

Some possible methods you may use to build your business are: