Either way you can keep your book, product or service dream alive by getting news of it into hands of thousands of readers rather than a few. You can send this out via print or via Online.

If other marketing and promotion campaigns have brought few product sales, left your wallet thinner, wasted your valuable time, and left you with a garage full of unsold masterpieces, you may now be ready to set up your book's virtual marketing machine- Internet.

Any newbie or non-techie can grab this opportunity as I did. It's as available to you as a friend, a business associate, a support group you attend, or a professional book coach.

You can start right now, even if you don't have a Web site. Learn non-techie how-to's you need to get started. Think of marketing and promotion as simple networking--friendly networking. This approach combined with Online promotion methods can help you start your lifetime book promotion journey. How? Like you would eat an elephant--one bite at a time! Watch your sales grow!

When you become creative there are many more ways than this to become an effective marketer with very little up front expense.

4. Write down a schedule to achieve your levels of income. For example, if you have decided you want to earn $2,000.00 per month profit, you will need to first determine how many clients you will need. It is possible you could do this with only a few clients if you plan to provide HTML, daily maintenance, graphics, etc. Or if you only want to provide hosting you may need 100 or more clients.

For example let us say you want to provide hosting only with some hand holding for $35.00 per month. Your cost is about $2.00 per month for wholesale, probably $2.00 or so for billing, which will leave you with about a $30.00 monthly profit. To get to your $2,000.00 per month profit you will need about 67 customers.

Now you need to set a time limit to get those 67 customers. Be reasonable about it. If you have decided to contact local businesses via telephone, you will probably need to make 10 presentations to decision makers to find 1 customer.

So to get 67 customers count on 670 presentations. You will need to make numerous calls to get through to decision makers so if you set a goal to make 3 presentations per day that could be reasonable if you were planning on about 2 hours of work per day.

If you are going to work 5 days per week, and do 3 presentations per day, it will take you 44 weeks, or about 10 months to find your 67 customers.

I would then put up a chart tracking your progress. Make hash marks each day for presentations, and a special mark for each customer.

At end of each month see how close you are to getting 1/10th of your goal or about 7 new customers every month.

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ALL INGREDIENTS ARE IN PLACE FOR A Well Defined Target

Let us review:

1. What is real reason you want to build an ISP business? 2. What amount of money is needed to realize your goal? 3. What methods or plan are you going to use to realize your goal? 4. Track your progress on paper with well defined limits each month to meet your goal.

IT IS IMPORTANT ONCE YOU HAVE YOUR SYSTEM IN PLACE YOU REPEAT IT OVER AND OVER AND OVER. ________________________________________________

A personal story:

I refer a lot to Sheridan, Wyoming, as I received a lot of real life lessons about business there.

When I started my cleaning company in November of 1981, my only goal was to make a good living without having to work for someone else.

I did not have any real method of marketing in mind, as I was one of first people in my family to go into business.

The only thing I knew to do was to paint a sign and hang it up outside a temporary office space shared by a friend of mine.

I learned some lessons about marketing first year, but I never made any real progress until November of 1982. By accident, see: http:/ imshometownstories.com/THTSchapter11.html

I discovered powerful method of telemarketing. I then set a specific goal for myself to have a telemarketer make enough calls to get 5 prospects per day. The telemarketers were simply calling and asking if someone could come out and give them a free estimate on carpet cleaning.

Here is what I discovered:

A. 70% of appointments would actually be there. B. 80% of appointments would schedule a job to be done after I gave free estimate. C. The average job was $80.00.

This meant if I could get 25 prospects every week, 17 would be at home and 13 would schedule a job. Now that I had a system all I had to do was do it over and over and over.

This took me from barely eaking out a living to hiring a staff of 4 telemarketers and another full time carpet cleaner to help me handle work load.

Think about your plans and goals to get your ISP business moving today!