One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and behavior of a specific target audience using my all time favorite research tool, Wordtracker.

For those who have not heard of, Wordtracker it is a Web based service that will help you discover which keywords and phrases will be most effective for attracting right audience to your Web site. Not only that, but service also tells you how competitive your keywords are (or how many other competing Web pages have been optimized with those keywords in mind) plus how many people have actually searched for those keywords in past within last 60 days on major search engines.

Wordtracker can be used for even more powerful things than just "researching keywords." I'll be revealing much more in future about impact of researching "visitor behavior" vs. keywords

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QUESTION:

What is one of more common mistakes made by new SEO students who are just learning how to research keywords?

ANSWER:

One common error that some people make (both new and experienced) when researching keywords, is they tend to have a lot of preconceived keyword phrases in their minds. While this may not seem like a bad idea, fact is that people sometimes spend hours, days, and even weeks researching hundreds of keywords only to be disappointed in end when many of keywords they've chosen, turn out to not have any real pulling power to attract right traffic. There are many keywords which are just too competitive or worse, some words are not even being searched for. For success you want a keyword phrase that is at least being used by your target audience and ideally, it'll be a phrase with low competition.

Wordtracker has tremendous ability to deliver up extraordinary niche keyword phrases which are in high use by a given target audience and sometimes even with zero competition. I'll be sharing much more about exactly how you can tap into these ideal phrases and how you can do it nearly instantly without spending hours or weeks of research.

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QUESTION:

What do you mean by term researching target audience's "behavior?" Is that not what Web analytics software like Webtrends does?

ANSWER:

No, Web analysis software generally tells you about behavior of visitors within your Web site after they have found you. I am talking about importance of researching your ideal target audiences behavior long before they ever find your Web site. Wordtracker has tremendous potential to reveal clues as to what your target audience *really* wants or what they might be looking for.

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QUESTION:

I have searched Wordtracker's report of "most searched for phrases" but I can only find one appropriate keyword phrase? I want more. How do I get more good phrases?

ANSWER:

Here are just a few quick tips:

1. Take one phrase or keyword you found and enter it into "Comprehensive Research" and click Proceed. That should bring out a variety of phrases that are related to same subject. (I'll be sharing much more on this in future)

2. Apply a little more lateral thinking about who your target audience is and research a little more about how they may be searching. Thinking "outside box" mixed with Wordtracker's comprehensive search can be powerful.

You open yellow pages and randomly select a printer. After explaining what you want, she gives you a quote of eleven cents per postcard. That seems like more than you wanted to spend, so you call a few more printers. Several phone calls later, you finally get a quote that meets your budget--six cents each.

A week later you have postcards in hand. You sit down with your list on one side and a pile of hundreds of postcards on other side (if you aren’t sending at least hundreds at a time, don’t expect much of a response). You pop a couple of your favorite DVDs into disc changer and settle in for an evening of addressing your postcards.

You finish first and cross it off your list. After scribbling through first fifty, you look at clock and realize this is taking much longer than expected. All same, you are determined so you continue.

Two movies, two pens, and one band-aid later (for that pesky papercut), you finally reach end. The smile that cracks on your face is broken by thought that you still need to stamp them. One movie, one sponge, and hundreds of stamps later, you really reach end.

Despite feeling of accomplishment, you can’t help feeling dread at thought of going through process again in two weeks when you mail to list again (if you are not following up with your prospects multiple times, again, you are wasting your time). There must be a better way.

Does this scenario sound familiar? If so, then keep reading. I am about to show you how you can change that. You will be able to quickly setup multiple mailings in advance, sit back, and just wait for them to go out on specified date.

For those who haven’t yet experienced preparing your mailings by hand, feel free to try it for yourself once and then we’ll see you back here in a couple weeks when you are ready to appreciate what I am about to share.

Leveraging Your Time Effectively

Time is as precious as your cash flow and it should be leveraged just as carefully. Developing efficient systems and automating repetitive tasks is essential to your success as a business. When it comes to postcards and other similar mailings, United States Postal Service has taken care of this for you. The postcard mailing system I am about to share with you is based on a service available online at:

http://www.usps.com/mailingonline

The first time you visit Mailing Online web page, you will need to click on Sign-Up button. Signing up for a personal account allows you to save postcards and mailing lists so that you can easily reuse them in future. Now let’s talk about some of benefits that this service has to offer.

A Penny per Postcard for Printing