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QUESTION:

I have done well with my keyword research and Wordtracker has helped me to build some great high performance strategies. However, I want to add more great ideas for content (and sell even more product), but I feel like I have really hit a dead end? I think I've already chosen best keywords.

ANSWER:

If at any time you feel that you've hit a dead end, then it's time to stop thinking about your product or service and start using Wordtracker's powerful database to help reveal a new strategy which you could employ. Your focus must be on your target audience's "behavior." Stop thinking in terms of how bad you want to sell product and start examining how people might be searching for product. Often you will discover that there can be "multiple target audiences" perfect for your product. You just have not realized it before. I'll guarantee there are many, many, more powerful niche phrases in Wordtracker's database of over 380,000,000 million queries within last 60 days. To many Webmasters, those powerful killer phrases remain hidden and elusive.

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QUESTION:

Wordtracker has a feature to help me identify most common spelling errors. How many misspelled words should I include in my keyword Metatag?

ANSWER:

The best thing here, is not to go wild with misspelled words. The keyword Meta Tag has always been a great place to include 2 or 3 misspelled words. As you may know, keyword Meta tag is not even that influential anymore, but a couple of researched misspells will not hurt things.

TIP: A much more powerful use for an important keyword that you identifyas commonly misspelled, is to try using it in your Google Adwords campaign, if you are running one.

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QUESTION: Sometimes I just want to check validity of one keyword phrase without looking at hundreds of other suggestions returned in Wordtracker's results. Is there any way to do this easily?

ANSWER:

Sure. On main menu under Item 5. Multiple search, choose second option down called Exact/Precise Search. Using this option will return details on just specific keyword phrase you are looking for.

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QUESTION:

I would like to know how Wordtracker is for accuracy?

ANSWER:

Wordtracker uses results which are extracted from Meta search engines so they are actually very pure. In other words, these are numbers which are not skewed by use of automated querying software.

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QUESTION:

Which of major search engines are best to focus on when doing research. I am assuming it is best to spend time studying Google.

ANSWER:

I guess it depends on which type of research you are doing. Certainly one of best search engines to explore for keyword research is MSN. This is not only because a lot of folks are shopping on MSN but because MSN can still be influenced fairly quickly. (Secondary results are coming from Inktomi and for longer 3 or 4 word phrases and you can get real quick exposure by optimizing for results researched in MSN if you use paid inclusion.

On other hand, if you are researching human behavior more than just keywords, I would stay focused on Google simply because you can discover great opportunities in Wordtracker for "behaviorally related" phrases. Let's face it, most folks (including your target audience) are searching on Google right now so it's still one of "most revealing" places to help you understand what people are doing online.

Avoid Numerous Steps and Saves Hours of Your Time

Avoid picking up your cards from printer, addressing and stamping them by hand, and delivering them to post office for mailing. The money saved is significant and time saved is huge.

Use Ready-Made Templates to Create Your Mailing Pieces

Mailing Online provides templates for you download and open in several popular applications such as Microsoft Word. This makes designing you postcard easy. Then you upload postcard to Mailing Online to use in your mailing campaign.

Easily Upload Your Mailing List

Mailing Online allows you to easily upload your mailing list from several different file formats including Excel and MS Word.

Verify Your Addresses against Official Post Office Records

Mailing Online will automatically check you mailing list against official post office records. You will be told if any of your addresses do not match. Then you can decide whether to eliminate these addresses so that you don't waste money on invalid addresses.

Choose from Several Mailing Formats You can also choose to mail a variety of other mailing pieces including brochures, letters, and self-mailer flyers. Mailing Online provides templates you need to create these mailers. However, I suggest using this service primarily for postcards. I have not tried their flyers, I think brochures are pointless, and I imagine their letters are label-addressed which is puts your mailer in junk pile as soon as is seen by your prospect.

Saving Mailing Lists, Postcards, and Mailing Campaigns for Future Use

You can save your lists and postcards to be easily reused for future campaigns without uploading them again.

Schedule Mailing Campaigns to Go Out at a Future Date

You can pick a date in future for you mailer to go out. You could even set up an entire sequence to go out on autopilot. For example, you could schedule a postcard to go out right away, another one in 10 days, and another in a month. This allows you easily follow-up with your prospects.

Your Postcard is Only as Good as Marketing Message it Delivers

Without getting into a discussion on copywriting, I want to make following points about your postcard design:

1. Your postcard will only be as good as your marketing message. You have about two seconds to attract reader’s attention before your postcard ends up in garbage. The best way to accomplish this is with a well-written headline.

2. Don’t waste a lot of space on your logo or other fancy graphics. Don’t waste a lot of space on your company’s name or your contact info. Focus on telling reader what you have that can benefit them.

3. Make sure you make it clear what you want prospect to do next. Most likely this will be to call you or a message hotline.

4. Since postcard space is limited, just share most important aspects of your marketing message. Tell reader how they can get more info if they are interested by sending them to a web site or by asking them to call you to receive more information (i.e. rest of your marketing message). This is called two-step marketing.