Marketing: Wimpy Google And Michael Jackson: Birds Of A Feather

Wimpy Google And Michael Jackson: Birds Of A Feather

Written by Dean Phillips

Google Inc. is suing a Houston-based company for allegedly clicking on sponsored links to fraudulently boost advertising revenues.

Google filed a lawsuit two weeks ago in Santa Clara County Superior Court in California against Auctions Expert International LLC. Google is accusing Auctions Expert of abusing repparttar Google AdSense program, in which web publishers display Google's pay-per-click ads and receive a share of repparttar 120036 revenues.

Auctions Expert joined AdSense in August 2003, according to repparttar 120037 lawsuit. Google later discovered repparttar 120038 alleged misconduct, terminating repparttar 120039 contract between repparttar 120040 companies and refunding advertisers, Google's complaint states.

"These clicks were worthless to advertisers but generated significant and unjust revenue for Defendants who were paid by Google as if repparttar 120041 clicks were legitimate," repparttar 120042 lawsuit states.

Google is seeking an unspecified amount of damages and restitution for repparttar 120043 revenue-share payments it had made to Auctions Expert, according to repparttar 120044 lawsuit.

Google spokesman Steve Langdon said that repparttar 120045 Mountain View, Calif., company uses fraud detection technology to combat click fraud and protect advertisers.

"This lawsuit against Auctions Expert demonstrates repparttar 120046 success of our anti-fraud system and that we will take legal action when appropriate," he said in a statement.

Talk about your all-time wimpy statements. I'm not impressed. All Google did was exercise its right to file a lawsuit. The same right any of us have. Somebody shoot off repparttar 120047 fireworks. Woo hoo! That's some scary stuff right there!

Barter: It's Not Just for Doctors Anymore

Written by Angie Dixon

Time was, in repparttar

country,

local “doc” was as likely to get paid with a couple of chickens as a couple of dollars. Doctors these days won’t stand for that, of course, but while some people have moved completely away from barter and stayed there, others have embraced it wholeheartedly.

Today I worked on a barter deal with a web designer to do search engine optimization on my web site in exchange for some articles. I HATE doing SEO, and I LOVE writing articles. This person needs articles written and is good at SEO. It’s a good match.

Later in repparttar 120036 day I put together a mailing designed to entice a massage therapist into bartering for my coaching services. I have a lot of pain in my back and shoulders, and a massage would do me good, but I really can’t afford monthly massages. If this works out, I will work an extra three hours a month in exchange for massages, hopefully every two weeks.

Barter isn’t for everyone or every situation, but it does have some advantages for repparttar 120037 home-based business. You can usually get something you need, you can save your cash for other things, which you also need, and you get a “customer” who’s willing to give you referrals and testimonials.

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