I'm still waiting for Google to flex its considerable muscle. I want to hear a powerful statement from a powerful company. Something to effect:

"Nothing is more important to us than our customers. They helped make us who we are today, and we will not let them down. We are determined to meet and defeat click fraud head on--no matter how how long it takes or how much it ultimately costs!"

But it will never happen. Why? Because despite its considerable power, Google is a lot like Michael Jackson in some ways. Let me explain:

At one time Michael Jackson was biggest, most powerful star on planet. However, as we soon discovered, he was also a wimp who was out of touch with reality.

I view Google same way. Google is biggest, most powerful search engine on planet. But way it's handling click fraud is wimpish and shows it's out of touch with reality also. These are criminals we're talking about here. They're not afraid of a silly lawsuit.

Google needs to get with program and develop a "gangsta" attitude. Hold a worldwide press conference and tell these punk click fraud thieves in no uncertain hip hop terms:

"Yo, dog, let me holla at you for a second. We are Google, yo. We are biggest, baddest, most powerful search engine on planet, yo. Peep this: Do NOT steal from us or our homey's, fool. Me and my posse have means, resources and resolve to hunt you down like punks you are 24, 7 and bust a cap in your ass! Peace...we out!"

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

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