Marketing: Will Seminars Get You Clients?

Will Seminars Get You Clients?

Written by C.J.Hayden

I often suggest public speaking as a powerful way to show prospective clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own seminar, where you arrange repparttar

logistics and invite repparttar 120061

guests? Does this work as a strategy for landing clients? Offering a seminar can be an effective means to become more visible to your target market. If you are a good (or even fair) presenter, and repparttar 120062

right people come to your seminar, you will definitely get new customers. But to use seminar marketing successfully, you need to be very clear on your goals, and plan each seminar carefully. If repparttar 120063

purpose of your seminar is primarily to get clients, you shouldn't be expecting to make money on repparttar 120064

seminar itself. You may wish merely to cover your expenses, or maybe even spend a little extra. For this type of seminar, repparttar 120065

key to making it pay off is to attract people who are good prospects for your business in repparttar 120066

first place, rather than just filling repparttar 120067

room. Instead of making your seminar free, it's a good idea to charge a small fee. That way, your prospective clients will perceive you as offering something of value. The fee will also discourage attendance by people who can't afford your product or service. It's repparttar 120068

quality of repparttar 120069

participants that matters, not repparttar 120070

quantity. If what you really want is for your seminar to turn a profit, you must recognize that by offering full-fee seminars, you are adding another line of business to your company. Operating as a seminar producer will require repparttar 120071

same kind of planning and ongoing management as your existing business does. It can be as difficult to make a profit on your first seminar as it was to originally launch your business. Many people won't sign up for a seminar repparttar 120072

first time they see it; others would like to come but can't make repparttar 120073

date. You'll have a better chance of making money if you plan at repparttar 120074

outset to offer your seminar on a regular basis. You may find, though, that this takes away too much time from your core business.

Search Engine Keywords - What Do People Search For?

Written by Bryan Brandenburg

Do you ever wonder how people search for things on repparttar

Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are repparttar 120060

most popular search terms relating to whatever you're marketing.

The Overture Company

Overture.com is a Yahoo! company that supplies repparttar 120061 Pay Per Click infrastructure for Yahoo! and other websites on repparttar 120062 Internet. If you do a search on Yahoo! you'll see anywhere from 1-3 paid promotions appear at repparttar 120063 top of repparttar 120064 search page and then others at repparttar 120065 end. These are paid advertiser listings and they come from Overture.

The Overture Search Tool

In order to maximize repparttar 120066 number of clicks on their network, Overture supplies a keyword tool so that their customers know which are repparttar 120067 most popular keywords relating to their product of service. This way when an Overture customer selects keywords to advertise on, they can pick repparttar 120068 ones that are most popular or repparttar 120069 ones that most precisely relate to their product or service. This generates more revenue for Overture and more clicks for advertisers.

Anyone Can Use repparttar 120070 Search Tool

Fortunately you don't have to be a customer of Overture to use repparttar 120071 search tool. Go to http://inventory.overture.com to find repparttar 120072 search tool.

How to Use repparttar 120073 Search Tool

The best way to get started is to type in a major word associated with your business. For example if you're in repparttar 120074 marketing business, here's repparttar 120075 top 10 search terms and their search count.

Search Count Term 1253354 direct marketing 460115 internet marketing 380450 marketing 76542 business marketing small 48494 email marketing 44160 marketing web site 43064 advertising marketing 42613 network marketing 42414 business marketing 31484 health care marketing

This search count number represents about 20% of repparttar 120076 Internet so multiply it by 5 to get an approximate number of searches for repparttar 120077 entire web, i.e. repparttar 120078 total searches for email marketing are 48494*5=242470 searches across repparttar 120079 Internet every month.

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