Marketing: Will Seminars Get You Clients?

Will Seminars Get You Clients?

Written by C.J.Hayden

Continued from page 1
Whether repparttar

seminar you are planning is promotional or for profit, estimate your projected income and expenses before making a commitment to proceed. Base repparttar 120061

income you project solely on repparttar 120062

fee you will charge per person multiplied by repparttar 120063

number of attendees you expect. Don't include any projected spinoff business in your income estimate. If you land new business, you will still have to work additional hours to earn that compensation. Typical expenses include design and printing of a flyer or brochure, postage, posting a notice on your website, purchase of mailing lists (if you don't have your own), print and Internet media ads (including calendar listings), facility rent, audiovisuals, handouts, and refreshments. You should also consider repparttar 120064

cost of your own time to design promotional materials, compile lists, compose e-mails, and make phone calls, as noted below. In designing a snail mail or e-mail campaign for your seminar, keep in mind that it is quite typical to get only one registration for every 100 pieces you mail, even with a pre-qualified list. Subtract your projected expenses from your income, then make a rational decision on whether to proceed. If repparttar 120065

purpose of your seminar is to get business, estimate how much spinoff business is likely. Before going ahead, ask yourself if there might be an easier or cheaper way to get that many new clients or contracts. If your purpose is to make money, divide your expected profit by repparttar 120066

number of hours it will take you to design, market, and deliver your seminar. Is that amount a reasonable level of compensation for you? If your best guess at repparttar 120067

numbers tells you that producing a seminar makes good business sense for you, go for it! Because people do business with those they know, like, and trust, seminars can help you build a solid client base. And because repeat contacts raise awareness, mailings and ads about your seminar will generate more visibility for your core business.

C.J. Hayden is the author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at http://www.getclientsnow.com

Search Engine Keywords - What Do People Search For?

Written by Bryan Brandenburg

Continued from page 1

How to Use repparttar Data

The value of this search tool goes far beyond just determining popular search terms. Here's a few ways to use repparttar 120060 tool for market research:

Type in your state or city to find out repparttar 120061 most popular searches

Compare repparttar 120062 number of searches for your product compared to those of your competitors

Use repparttar 120063 most popular search terms relating to your business for your web site domain names to increase their visibility in search engines.

Use it to brainstorm new products or services, especially if something is being searched for but is not widely available

Considering a celebrity endorsement or joint venture partner for your next Internet promotion, compare repparttar 120064 various candidates and make an informed decision.

Use it for determining market size or segmentation information for your business plan.

Use it to drive all your web content, from web page titles to Meta Tag keywords and descriptions.

Use it to determine which categories to list your business, from Internet to Yellow Page listings.

Use it to determine important searches relative to your business in foreign cultures and countries that you are unfamiliar with.

Make Informed Decisions from Now On

The Overture Search tool takes repparttar 120065 guesswork out of many of your marketing decisions, from choosing Pay Per Click keywords, to determining repparttar 120066 next market your company should pursue. Take a look today and you'll be amazed at repparttar 120067 wealth of information that is available. You can try repparttar 120068 search tool now on repparttar 120069 Overture website at http://inventory.overture.com.

Bryan Brandenburg has published 5 books as well as a number of articles both in print and on the internet. He has published almost 30 software programs both for consumers and business. More information and articles can be found at www.vmmg.net

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