Why should you write a newsletterWritten by Andre Plessis
Why Should You Write a Newsletter? If you have an online business or a web presence then you should have a newsletter (weekly, biweekly or monthly). There are two major advantages to having a newsletter. First you stay in touch with your clients, prospects, individuals and businesses who contacted you in past and you constantly remind them of your products and/or services. Second your newsletter should help you build your credibility with all those individuals and businesses. Your newsletter will allow you to contact your prospects as often as you want. It will establish you as an expert in whatever field you publish. Your main goal should be to build a binding relationship between you and your prospects, as well as you and your customers. You will be able to turn prospects into customers, and customers into advocates. Your newsletter should be very valuable and offer tips and advices. The best way to build a subscription base is to build a readership base. If your newsletter does not offer good information, they won’t read your newsletter, they will unsubscribe and there will be no future chance for you to do business with them. Everyday I have about 20 to 30 online inquiries. I capture all emails of those prospects to stay in touch with them. It’s not because someone inquires about your products and services that they will buy right away from you. Probably 90% don’t and for most part, people are not ready to make a decision. So it is extremely important for you to stay in touch with those prospects, until they are ready to make their decision. Your newsletter will help you build that credibility that will help prospects make their decision to hopefully buy from you. Each time I send my newsletter I always have businesses that ask me for new count on lists or inquire about new services I have just added. My newsletter allows me to reconnect with all my customers and prospects that may be too busy to inquire. By contacting them with my newsletter, I just remind them of my presence as a marketer. The second way to make money with your newsletter is when you have many subscribers you may want to have ads placed on your newsletter. Your goal should be to build a solid readership, and once you have enough readers you can charge for advertisements. Think about this. On advertising alone, how much is one subscriber worth to you? Here's what I mean by, “for every 1,000 subscribers you have, you can charge about $25 for an ad in your newsletter.” If you have 1,000 subscribers and charge $25 for each ad, and you sell five ads, you make $125 per issue. If you send newsletter out weekly, that is $600 a month of advertising revenue. Therefore, each subscriber is worth $0.60 per month to you $7.20 per year on advertising alone. So, if you figure this out and come to same conclusion why not arrange a deal with a website owner or newsletter publisher wherein you pay him $0.60 for each subscriber he adds to your list. You may use some sort of email co registration. See sample http://www.listopt.com If you can acquire 1,000 new subscribers per month that is 12,000 new subscribers per year. Thus you can charge $300 (12 X $25 per ad x 5 ads = $1500 per issue. NOT BAD for advertising revenue!!! Start your an online publication and concentrate on getting some valuable information that will build reader loyalty. Once this is accomplished, your subscriber base will grow. Then, you can start to market ads in your publication. Once you have a decent subscriber base, other businesses will approach you to place their ad. You'll also want to list your newsletter in a few web directories and indexes. Follow specific submission guidelines for each directory: Here are some places where you can find many newsletters related to your field:
| | 17 Tips for Bringing Your Event to LifeWritten by Susan Friedmann
Your job as an event planner doesn't stop with meeting in company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, celebration of a company milestone, a gala recognizing a longtime employee's retirement, an incentive event for company's sales force, a fundraising event, a holiday celebration…the list goes on and on. One key to a successful special event is to seek out entertainment or decorations that are unique and fun to spark conversation among guests. As you begin envisioning your event, picture mood you want environment to create. For example, determine whether you want to create a jubilant, celebratory atmosphere or one that is more serious. The ambiance you aim for depends a great deal upon type of event you're having. If it's a product launch where you want to create an aura of enthusiasm and excitement, you'll likely lean toward an exhilarating atmosphere. If you're organizing an event for your employees and their spouses, perhaps you want mood to be somewhat romantic. Whatever you decide, following seventeen tips will help you shape and enhance atmosphere with entertainment, decorations, and food you choose. 1. Think outside box when planning atmosphere at your event. Novelty is key to your success. Give your guests something to tell their friends about! 2. Create a fun, interesting, and exciting ambiance using special stage settings, lighting, special scenery, music, ice carvings, flowers, centerpieces, candles, balloons, colored linens, printed menus, a photographer and gift items. Budget determines much of your wish list turns into reality. 3. Consider all sorts of amusements – strolling musicians, chefs' demonstrations, palm readers…anything out of ordinary. 4. Keep in mind that your entertainment doesn't have to come in form of people. An elaborate coffee bar or startlingly beautiful champagne fountain will have your guests raving. 5. Vary your decorations depending on type of event you're throwing and venue you choose. Find out whether facility has house decorations that it's willing to provide at no additional charge. 6. Check all decorating plans with venue in advance since many have restrictions on what they allow you to do in their establishment. 7. Create a theme especially for a large event to help make it more memorable. In addition, it helps make it easier to organize programming, food, décor, and other accessories. Carry out your theme before, during and after event for true ambiance and memorability. 8. Cut down on decorating costs by choosing a themed venue and then building your event around décor rather than molding a venue to theme you've chosen. For example, find an elaborately decorated ethnic restaurant, and then provide musicians and entertainers from appropriate area of world. 9. Select a theme that fits your group and complements tone and content of your event. But don't have a theme unless you're prepared to follow through with it. 10. Ask for theme ideas. If you're at a loss, consider having a competition soliciting ideas from your target audience. Your best ideas often come from others. But, remember to offer a fun incentive.
|
