Why should you write a newsletterWritten by Andre Plessis
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•http://www.listopt.com •http://www.newsletter-directory.com/ •http://www.go-ezines.com/ •http://ezine-universe.com/ •http://www.homeincome.com/search-it/ezine/index.html •http://emailuniverse.com/bestezines/ •http://www.freezineweb.com/ •http://zinos.com/ •http://www.meer.net/~johnl/e-zine-list/ Many newsletter owners are too lazy to write any of their own articles, so they publish other people's articles in their newsletter. Other newsletter owners publish their own content but also like to feature articles from other great authors. First, only endorse a product worthy of endorsement. Second, if you're only endorsing each other's newsletters, operate on a per-sale commission basis. Publisher A agrees to publish article of Publisher B, and Publisher B does same for Publisher A. If you have a good newsletter, you might form an alliance with another newsletter owner wherein he supplies you with a guest article to publish in addition to your own articles, and you do same for him. The growth comes in when you write a compelling article and include a strong signature at end of article. Other newsletter owners already accomplish this, and in fact, there are forums where newsletter publishers meet to find related publishers to arrange deals with. Here are some of those forums: •Missing Link: The reciprocal links database •Expose •Barter Opportunities •Ezine Publishers' Business Exchange •I-Barter •Ad Exchange Forum For Small Mailing Lists •Web Side Story •LinkUp Discussion Group •Zebulon: Exchange of Links •Barter Fever Once you have enough subscribers, advertisers may come to you. If you're looking for advertisers, mention how many subscribers you have, in every issue you send out. At end of each newsletter, you should have a list of links to various resources you offer. One of list entries could say something like: Advertise with us. See: http://www.mysite.com/advertise.html or mailto: advertise@mysite.com The most important thing to remember is that your readers want to buy products and services, but they may be hesitant to do so. For any person to spend their hard earned money, they must possess a level of trust with company that they are buying from. On worldwide web, this is a greater challenge because buyer cannot walk into your place of business and know that you are here to stay. You need to support your online business newsletter, and being a publisher is in an exceptional position to build trust necessary to get your prospects and readers reader to buy from you. Through establishment of a relationship and development of trust in you, you will finally begin to see true potential of your list. You need to establish yourself as an expert in your industry. Once you have established that level of recognition with your readers, number of subscribers will keep on rising month after month as well as your income. To me biggest reward in writing a great newsletter is idea of helping many individuals and businesses. That is surest way to route to success! Regards Andre Plessis Author & Marketing Expert SmartBizConnection 509 N. Berendo Street Suite 329 Los Angeles, CA 90004 If you think this article is valuable, please pass it on to your friends and colleagues. If you have any question regarding this article please feel free to email me at aplessis@comcast.net To advertise with us. See: http:// http://www.smartbizconnection.com/advertise.html or mailto: aplessis@comcast.net subject: advertise Copyright © 2002-2004 Smartbizconnection, all rights reserved.
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| | 17 Tips for Bringing Your Event to LifeWritten by Susan Friedmann
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11. Consider choosing a theme from most popular categories, namely: Fashion (e.g. The Roaring Twenties), History (e.g. A Renaissance Fair), Politics (e.g. 4 th of July Celebrations), Popular culture (e.g. An Evening with Dr. Seuss) or The arts (e.g. A Night at Oscars). Avoid brainwork and check out http://www.party411.com hemes.html for easy way out. 12. Choose appropriate entertainment for your group. Participants look forward to entertainment segment of a program. They want to have fun, enjoy themselves, and let their hair down, particularly after stressful and demanding sessions. Options include: Music (e.g. live, disc jockey or even karaoke), Spectacle (e.g. magician, juggler, comedian or mine), Theater (e.g. dinner theatre, murder-mystery experience or corporate theater), Games (e.g. treasure hunt, or a game show), Video or slide show. 13. Make certain to view a demo video before hiring talent. Watch for entertainers' performance quality and audience reaction. Check out their references and ask specific questions such as: Would they hire them again? How flexible, reliable and easy to work with are they? Make sure that their act is a good fit for your audience. 14. Find out whether entertainers need extra staging, lighting, or décor to create right ambiance. Special requirements add to your bottom line – watch out, this could get expensive. Be sure that venue approves any special requests. For musical entertainment discuss various options, such as low-volume background music, light entertainment during meal, and lively dance music. Discuss how entertainers involve audience in their act. People enjoy both passive and active involvement. 15. Sit-down affairs work best when you include some form of entertainment. However, if you want something a bit different, look at alternative areas in hotel, such as an indoor patio or pool area. Naturally, a plan revolving around an outdoor pool is contingent on weather. It's best to have a back-up plan just in case heavens decide to open. Buffets and barbecues also work well, but watch price tag. These kinds of food functions often require extra labor, which automatically means additional dollars. 16. Don't serve anything messy for any event where food is served while guests are standing and mingling. Limit your cuisine to bite-size morsels that guests can easily eat with their fingers or a fork. Save money by opting for a few choice hors d'oeuvres in larger quantities rather than a large selection in smaller quantities. But remember to include some interesting vegetarian selections in your menu for guests who don't eat meat. 17. Make sure you have enough bartenders and liquor when serving alcohol at your event. You don't want to run out of beverages in middle of party or have long lines of grumbling, thirsty guests. Consider whether you want to limit your guests to certain selections, eliminating expensive liquors and specialty drinks.
Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.
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