Today it is easier than ever to start and run a global business. Our advances technology has made
world shrink into one manageable market. You can sell your product to customers in Bangkok as easily as to costumers in Florida. All you need is a good product and willingness to work hard for your idea.
Running a global business successfully means you have to be crystal clear in your communication. Communication is defined as sharing information with others. You have to inform public about your business and your product. And you have to do this in such a way that people will end up buying your product.
So whether or not your business is going to succeed depends on how good you are communicating. You have to make sure your potential customers understand what you are talking about and what your business is all about.
If you want to succeed in selling your product in a foreign country you have to be aware of cultural, politic, linguistic and social situations in your targeted country. You have to make sure your information is presented in a correct and suitable way for foreign market.
To be able to share your information with your potential customers and prospects you have to speak their language. The best way of doing this is to actually inform them in their own language – using anecdotes and terminology they are accustomed to. This gives them a feeling of security and familiarity, and they are more likely to trust you and buy from you instead of your competitor.
