Did you for instance know that in Japan colour white represents mourning? So if you are selling party gifts to Japan make sure you don’t wrap them in white paper! The examples of businesses not succeeding because of such cultural misunderstandings are many. Make sure you don’t make this mistake!

This means you might have to adapt your communication strategy. The sales letter that works at home might not bring any sales in a foreign market. Have a look at your web page, your brochures, your information leaflets etc. Is this information presented in a suitable way for foreign market?

If you fail in bringing your message across - your business will also fail. If you can’t excite people about your product – if you can’t get them to trust you – you will not be making any sales.

So make sure your business will be a success and get your information ready for foreign market!

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That is why I recommend you visit my website. Look at possibilities. Weigh odds and cost. Be positive: Look - listen - act and be happy.

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