Why communication is so important when selling to a global market

Written by Anita Karlson Henssler


Continued from page 1

Did you for instance know that in Japanrepparttar colour white represents mourning? So if you are selling party gifts to Japan make sure you don’t wrap them in white paper! The examples of businesses not succeeding because of such cultural misunderstandings are many. Make sure you don’t make this mistake!

This means you might have to adapt your communication strategy. The sales letter that works at home might not bring any sales in a foreign market. Have a look at your web page, your brochures, your information leaflets etc. Is this information presented in a suitable way forrepparttar 105123 foreign market?

If you fail in bringing your message across - your business will also fail. If you can’t exciterepparttar 105124 people about your product – if you can’t get them to trust you – you will not be making any sales.

So make sure your business will be a success and get your information ready forrepparttar 105125 foreign market!

Anita Karlson Henssler is working as a freelance translator. Visit her web page PolarText here http://www.polartext.com/scandinavia.htm?id=arcg for more information about the advantages of preparing your information for the foreign market. Or you can reach her at akarlson@polartext.com


GOOD NEWS FOR TOUGH TIMES

Written by Ben M Watnes


Continued from page 1

There are Webmasters and Internet gurus willing to offer help and promise to give assistance. Some offer merchandise with little or no cost.

That is why I recommend you visit my website. Look atrepparttar possibilities. Weighrepparttar 105120 odds and cost. Be positive: Look - listen - act and be happy.

My website is at http://www.money-generator.com

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