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Newsletters That Rock! Why Your Newsletter Must Get A Personality Today!

By Michael Green

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Newsletters are becoming ever more popular. Not surprising – since all editors know that they are a tried and tested method for both disseminating information and subtly (and quite frequently blatantly) promoting any product or service. In short, newsletters work for their owners.

IT’S A CROWDED WORLD OUT THERE. But Internet and Email (as well as lower print production costs) have meant that number of newsletter Titles is growing at breakneck speed!

And with new Titles being published by hour - covering just about every subject under sun - market is getting pretty jam-packed out there.

So how are you going to ensure that your newsletter doesn’t get crowded-out? How will you guarantee that your publication gains and develops a truly loyal readership, when they could so easily be distracted by your competitors’ newsletter offerings?

The answer?

YOU’VE GOT TO GIVE YOUR PUBLICATION A TON OF "NEWSLETTER PERSONALITY".

Or to put it more accurately, you actually need to allow your own personality space to shine through and dominate your written publication.

You see, when somebody meets you face-to-face they are quickly presented with (and pick up on) your personality traits and this makes you instantly memorable. Even when you have a conversation on phone, you naturally give over a whole range of characteristics that mean that you’ll likely be remembered in future.

But once you’re in writing, particularly if it’s in form of a plain text email, then you’ve got to fight harder to have your personality shine through.

And stakes couldn’t be higher. If you fail to impress your readers, then they will quickly forget all about you and move onto your competition. But *best* way to distinguish yourself is to let your personality leap at reader, right off page or screen!

Now many newsletter editors face a problem that they are more accustomed to writing somber business documents than publishing a lively and memorable read.

HERE IS A TIP TO HELP YOU GET YOUR "NEWSLETTER PERSONALITY" RIGHT OUT THERE.

This trillion dollar market segment that has been overlooked for so long is composed of America's minorities.

Multicultural marketing is fast becoming, not trend, but norm in America. You see more ads featuring African-American families, commercials in Spanish with English subtitles or commercials that celebrate a minority culture.

Many advertisers who wish to tap into this market think that replacing a Caucasian actor or model with a minority is good enough. Wrong! Anyone can spot such a disingenuous act a mile away.

So if equal representation doesn't do trick, then what does?

In many ways, multicultural marketing is no different than any other kind of marketing. The first thing you must do is understand who your target market is.

Here is a breakdown of your largest target demographics:

*The Hispanic Market--This market has seen explosive growth in its population size. Hispanic market spending power has reached $350 billion. The U.S. Hispanic population now numbers more than 30 million, comprising 11% if total U.S. population. By 2050, Hispanics will make up over 25% of total U.S. population. Today's Hispanics are living a different reality than those of previous generations. They have higher levels of education, are more affluent and consume a variety of different media.

*The Asian Market--This fast-growing market of 10.2 million commands an annual purchasing power of $101 billion. This market is younger than general market at an average age of 30. Asians have highest average household incomes of any group in U.S. and also have highest levels of education as compared to all other consumers. The average household size is larger than that of other groups, because of Asian preference for multi-generational family households, further magnified by immigrant experience.