No matter. What that journalist has achieved is to make their own personality leap from paper. And you need to emulate precisely that approach in your entire newsletter!

HOW TO HAVE COMPLETE STRANGERS FEEL THEY KNOW YOU.

If you don’t do it already, start telling your readership a little bit about yourself. People like to feel they know you and understand where you’re coming from. Here are some handy pointers. Just pull out and use ones that best apply for your own newsletter readership.

- ENSURE THAT YOUR READERS KNOW WHERE YOU ARE FROM. People automatically start to think they know you and build a picture just from a place name, State or Country. You may not have been there for years, but it’ll start to build an image picture in your readers’ minds!

- ESTABLISH WHETHER YOU ARE STRAIGHT-LACED OR A BIT OF A JOKER. Humor can work wonders, but if you’re not a natural funny man (or woman) then don’t try and fake it. Just beyourself.

- BE FORTHRIGHT ABOUT YOUR VIEWS. Don’t sit on fence worrying about whether your readership will agree or not. Establish where you are coming from straight-away and celebrate fact. Either your readers will agree or if they disagree, it will create some interest and soon you’ll get readers letters, etc...you get idea.

Whether you’re new to newsletter editing game or already established, remember that your readers have a choice. If your publication comes across as faceless and lacking in personality, chances are your readers will jump ship, right across to nearest competition.

Good luck, Michael Green

© How To Corporation. All rights reserved.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ The author Michael Green has developed a TOOLKIT for Newsletter Editors called "How To Write A Newsletter". The Toolkit comes packed with hundreds of excellent ways to enhance your newsletter publication. But there's more! Michael provides would be newsletter editor with Copyright Free Articles, DTP Templates and a much more. A absolute must for all Newsletter Editors! Check out ===> http://www.howtowriteanewsletter.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~-

Now you know a little about target demographics, but you still don't know enough to market to these cultures. The problem is, there is so much to know, so many intricacies of each culture. And there are cultures within cultures. Never forget that.

What I suggest is that you do what it takes to become familiar with cultures. It is difficult to go out and immerse yourself in a culture that is so different from yours, so I won't demand that you experience everything first hand. Although that is most educational experience.

Consider taking a college or community education class on diversity. I took one of these classes during my own college education and I couldn't believe how much it changed my perspective on minority culture. The most important thing you can learn in a diversity class is how to see things from perspective of another culture--how to shift your paradigm. This is exaclty what you need to do when marketing to a different culture.

There are also plenty of publications out there dealing with business and marketing trends in Hispanic, Asian and African- American culture. Reading ads in ethnic publications tells you what your competitors are doing, as well as what appeals to different groups. Don't hesitate to watch BET or Univision to get more ideas on what appeals to African Americans and Latin Americans.

What you are looking to do is understand basic characteristics of three groups. Learn to appreciate subtleties of each group so you can know how they think, and also avoid marketing errors that could cost you potential customers. Learn to Tailor ad messages to specific needs, wants and values of a group, and you will be able to break into that trillion dollar market.