Why You Cannot Afford to Be An Anti-Social Internet Marketer

Anti-social internet marketing is a critical flaw that will destroy even best, most creative sales strategies. If you do not build relationships and follow up on them--through personal interaction and automation--you will spend most of your time either a) repeating trivial tasks that can either be completed exponentially faster with help of other people or b) plodding away on a course that will never result in sales conversions.

Building and maintaining marketing relationships will help you do following:

1. Avoid wasting time and money on outdated products and services that are no longer valid in internet marketing world.

2. Create massive contact lists of people who trust you and want to buy your products and follow your advice.

3. Diversify and maximize your sources and quantities of leads.

4. Setup joint ventures that will generate immediate sales for you and add potential buyers to your long-term customer database.

5. Explode your backend sales from follow-ups.

6. Increase your credibility with potential buyers.

Many internet marketers fail to realize that personal interaction is in fact catalyst that allows internet businesses to make that jump from expensive to profitable. Rather than seeking this medium to boost their sales, they assure themselves that internet is an isolated, anti-social medium, where people do not need connections to succeed.

Again, this is a critically-flawed system of thinking. Without personal connections, you will not succeed with any internet business.

Here are some ways you can increase your sales conversion numbers by integrating personal interactions into your marketing strategy (you may already use some of these):

1. Keep your reciprocal links directory--but also actively seek links for your main page and your other content pages. You can do this by finding related websites on search engines and then personally emailing webmasters. Explain what you like about website--and how your link would fit in with what they sell. Also include where you plan to link back to their site.

Make sure all of your emails are personal. Do not make it look like you sent out some spam robot to hammer every webmaster with flattering, form-letter reciprocal link requests. This will not work.

The 7 Habits of a Successful Web-Marketing Plan

The best web site and best web-marketing strategy will not reap highest possible results, if they are not tightly integrated. Not only do you need a well-designed web site with relevant content and user-friendly navigation, but your site needs to be found by your target audience (prospect customers).

A well-thought web marketing strategy drives traffic to your site through search engines, and other methods. Search engine strategy helps in getting highest visibility in search engine ranking, then helps pull visitors to your web site if your listing is relevant to their initial query. After that, your web site or web page needs to communicate and be relevant in a targeted fashion to what your visitors had in mind when they clicked on your listing or search result.

How does a web site communicate relevancy and targeting? Here are 7 habits a well-thought web-marketing plan needs to include to increase its efficiency.

Habit #1: Keyword strategy

Keyword research must be done to find out what people are actually typing into search engines.

Of course, it will be important to analyze competition and your current keywords on an ongoing-basis.

The really important number is amount of traffic each keyword generates.

Since search engine algorithms and methods are bound to change and are diverse, it is important to revisit your keyword strategy on a regular basis.

Habit #2: Targeted pages to channels or main audience constituencies

The key is to know your audience and address what they are looking for, rather than presenting what your business can offer.

Rather than sending all visitors to your home page and then letting them wander through your web pages, hoping that they will find what they were initially looking for, why not point them in correct direction and offer them content they were initially looking for by doing this search query?

Habit #3: Integrating keyword strategy and web content

Also, it is important to point out that keywords need to be re-used in content itself of page, and this is done by striking a careful balance between selling to prospect customers, optimizing for search engines, and making text interesting and useful to your visitors.

Because search engines want repeat customers, they try to return relevant results, so this content cannot be artificially crafted for purpose of search engine ranking only ; but rather, one must take into consideration importance of contextual relevancy and content usability.

Habit #4: A call to action

The web page needs to have a call to action, and you need to have some ROI measurement in place to establish success of your search engine marketing strategy (whether it is paid or unpaid search engine keywords).

Habit #5: Content creation and freshness