You will have been said a hundred times that you need to track everything that is related to your marketing campaigns or you will fail. Yes, this is really important because otherwise, you won't know anything about
marketing success of each indivdual ad. But What If You Decide For The Wrong Tracking Method ?
In order to be able to decide what tracking methods you can choose from, here's a short reminder :
1.) Using a tracking service like ROIbot, AdMinder or Hyper- tracker.
With this method,
original links are disguised with a link like
http://www.roibot.com/w.cgi?R45487_dhgtr .
If you click on such a link, you are automatically forwarded to
web site you have specified. You can see
number of clicks in your members' area of
tracking service.
2.) Setting up mirror pages/multiple autoreponders
Setting up multiple autoresponders for tracking e-mail responses e.g. report1@getresponse.com report2@getresponse.com report3@getresponse.com etc.
You can easily see, how many times each autoresponder has been hit and you can determine how successful each of your ad campaigns was.
Mirror pages are duplicates of your main pages. If you create different directories for your promotions, you will be able to see
results in your logfiles.
e.g. http://www.internetmarketing-success.com/promo1/
and in this directory you just have a copy of your index.html file. Or you can set up a redirect which leads immediately to your index.html without having to copy it into this new directory .
3.) The ? - method
This is a method that can be used for e-mails as well as for web sites. If you write an e-mail link, you can set
subject after
question mark. It would look like this :
mailto:abcd@host.com?subject=report1
The e-mail would would go to abcd@host.com and
subject line would automatically contain
subject "report1" without having it to enter manually. You will certainly have seen this many times already.
If you use this method with a web site, you can create a link like :
http://www.internetmarketing-success.com/chap1.htm?position6
and you will be able to track
hits by checking your logfiles (this is something that you should do at least once a week if you want to know how successful your web site really is) . The text following
question mark does not affect
page that is called.