Do you know why most people fail at marketing anything on Internet? Even though products or services they are trying to sell are awesome?

Pause a minute, regardless of your present level of success, and try to find out #1 reason for failure so you can avoid making same marketing mistake most people make over and over.

It is fairly simple: once they have caught someone's attention, most people will start shouting about how great their products or services are - "nothing that you will have ever seen..."

Generally, when you own a "brick-and-mortar" business, you get to meet face-to-face with your potential customers at least once. That's how people get acquainted and how business relationships are established and eventually develop into long-lasting and mutually beneficial rapports.

It's a fact, people are usually more enticed to do business with someone they feel they can trust. Believe me my friend, establishing trust on Internet is most difficult and challenging thing to accomplish. Why is that?

There are at least two reasons:

Only 24% of marketing professionals surveyed said they usually or always test their marketing communications tactics before rolling them out.

The survey was completed by 280 of 940 subscribers who received and read a special edition of enewsletter Sales Lead Report.

When asked if they test marketing communications tactics before rolling them out:

Less than 5% (4.5%) said they always test; Less than 20% (19.5%) said they usually test; 27% reported they occasionally test; Nearly 34% (33.7%) said they seldom test; 15% (15.2%) said they never test.

In other words, nearly half of survey participants (48.9%) said that they seldom or never test marketing communications tactics before rolling out their campaigns.

When asked about reasons for not testing: