Why Most People Fail at Marketing Anything on the Internet

Written by Dan Hamilton


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2. There is so much hype and false promises. A lot of people have been ledrepparttar garden path and are loosing confidence it is even safe to do business online.

A few dishonest and unscrupulous people are makingrepparttar 120469 majority of Internet marketers' life harder than ever. If you want to be successful online, your #1 goal is to establish a trustworthy relationship with your potential customers.

Instead of shouting about your products or services right offrepparttar 120470 bat, try to know their needs first!

Do that everyday and experiencerepparttar 120471 difference it makes to your business. As we know, a good reputation takes years to be built and only seconds to be ruined.

Keep that in mind my friend and happy marketing!

To subscribe to my newsletter, simply send a blank email to: guerrilla_news@getresponse.com

Always remember: you can't directrepparttar 120472 wind but you can adjustrepparttar 120473 sails and shortenrepparttar 120474 journey leading to your success.

© 2004 - Dan Hamilton - All rights reserved

Dan Hamilton is a Certified Guerrilla Marketer (http://tinyurl.com/2mgz3/certif.htm) Proudly affiliated with Jay Conrad Levinson's Guerrilla Marketing Association Independant Internet Marketing Consultant since 1999


ALARMING MARKETING TREND

Written by M. H. “Mac" McIntosh


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The survey further showed that fewer than 5% (4.6%) said they always test and more than 19% (19.5%) said they usually test marketing communications tactics before rolling them out.

Based on those who do test:

A little over 41% (41.1%) percent saidrepparttar audience wasrepparttar 120468 most important thing to test; Nearly 39% (38.7%) saidrepparttar 120469 offer wasrepparttar 120470 most important thing to test; Almost 15% (14.9%) saidrepparttar 120471 copy wasrepparttar 120472 most important thing to test; Just over 5% (5.38%) saidrepparttar 120473 media wasrepparttar 120474 most important thing to test.

Successful direct marketers have always toutedrepparttar 120475 value of testing in makingrepparttar 120476 scientific decisions about their campaigns. In today’s economy, sadly, testing appears to be considered an optional activity; one that is used only for very large campaigns or when prospecting for new audiences.

This is an alarming trend. Eliminating testing because of cost is like playing Russian Roulette with your marketing campaign. Sometimes you’ll be safe, andrepparttar 120477 campaign will bring results. But you'll never really understand why. And unfortunately, one major marketing failure could put a massive hole in your growth strategy. †

Think long term vs. short term to reaprepparttar 120478 sure-fire benefits that testing will give to your marketing campaign.

M. H. "Mac" McIntosh is described by many as America's leading authority on inquiry handling and sales lead management. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. To request a free subscription to his newsletter, Sales Lead Report™, phone 800-944-5553 or 401-294-7730, send an email to mcintosh@salesleadexperts.com or visit www.salesleadexperts.com


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