Your company name? Your telephone number? Your offer?

Look at your own advertising. What stands out? What is in largest print? If it’s your company name or logo hold out your wrist so I can whack it with a stick.

What’s answer? THE HEADLINE!!

You see, without a good compelling headline it won’t matter much how great your copy or you offer is, because few will ever read it.

REMEMBER: The Only Job Of A Headline Is To Get The Reader To Read The First Paragraph.

It should be big, bold, dark and easy to read. But more importantly, it must force reader to read on.

"HEADLINE TEST"

How do you know you have a powerful, effective headline?

Here's a great acid test: separate headline from everything else, out of context, and treat it as a classified ad; nothing but headline and a response instruction....then ask yourself if people would respond.

So if your headline is, say, name of your company, classified ad would read:

“Acme Mortgage, No. 1 in service and reliability. For more info, call 1-800-000-0000."

Trust me, that does NOT work.

But if headline is;

Everyone focuses their web marketing efforts on search engines, and while this is a large part of traffic generation, it’s not be all and end all of selling from your website.

One of my Weekly Tips a week or so ago was to write articles, and become an expert. Becoming an expert in other people’s eyes is sometimes as simple as being person to write article they read.

So here are 7 reasons why you should become An Expert to attract more visitors to your site.

1) By having an article out there, on other websites, in ezines and given out to potential clients, you’re branding both your website and yourself. Every article should include your name, business name, website address and email address, as well as a short sentence about what you do (called a resource box).

2) By writing about topics that you know about, you will become known as an expert. If people read enough of your articles, and find that they are helped by them, when they have money to spend then they’ll come to you.

3) Writing articles and submitting them to other websites may mean that you get a headline on front page of their website. This is extra exposure for you and your company.