That does work.

Put every headline you use in your ads, letters, flyers, brochures to this test.

Tips For Stronger Headlines

1. Telegraph a dynamic benefit or promise.

(You want to evoke emotion in every advertisement, always answering reader’s questions, “What’s in it for me? And why should I continue reading this?”)

Example: You Can Laugh At Money Worries -- If You Follow This Simple Plan

2. Add "How To" to beginning.

Example: How To Escape Debt Rat-Race And Get Debt-Free, Fast.....

3. "Flag" your targeted prospects. Let them know who ad is talking too.

Example: Credit Card Payment Sufferers: How To End The Pain In 3 Days!

4. Arouse curiosity.

Example: What Your Banker Doesn’t Want You To Know

5. Use meaningful specifics.

(3 days is more "specific" than "in days").

Example: I Instantly Saved $103,239.83 and Never Took The TV Remote Out Of My Hand

6. Use powerful attention-grabbing words.

(Like "Warning", "Guaranteed", "New", “Now.")

Example: WARNING: Credit Card Users May Be Paying To Much

For a free instant reference guide that reveals time tested formulas to create dynamite, attention-getting headlines visit: http://www.leadgenerationadvertising.com/

Shawn Meldrum currently specializes in marketing for mortgage brokers, loan officers and real estate agents. For free mortgage marketing articles and much more visit: http://www.mortgagemarketingtips.com/

5) If your writing style is good, it may attract attention of other online publishers, or even offline magazines, and you may be asked to write other articles, or even to speak at seminars. Not only is this work usually paid, it also spreads word about your business even more.

6) If you write articles regularly, start up a mailing list so that anyone interested in reading them can sign up. Make sure that you send your articles to your mailing list before you send them anywhere else – give people a reason to be part of it! This gives you a list of people looking forward to your articles, and who will most probably visit your website after reading.

7) If you advertise in local media, writing an article is a good way to make your advert stand out – more advertorial than blatant advert. The reader gets advice and information, and in return they’ll remember you – build loyalty and when they’re eventually looking to spend money on services you provide, they’ll think of you first

So there you have it – great reasons to write an article on something related to your business right now!

If you would like a list of places to submit your article to once it’s written, please email me and I can provide a list to you.

Nikki Pilkington is owner of Milton Keynes based Internet Marketing company NikkiPilkington.com, and writes articles, hints and tips to help people looking to promote their website for free. For more of her articles visit www.nikkipilkington.com and sign up to newsletter.