There is a nuclear-strength “secret” weapon that 90% of self-employed professionals are missing out on as they try to build their businesses. It’s amazingly simple, amazingly powerful – and – amazingly overlooked!

It’s called “Situational Marketing,” and it can revolutionize your business.

As professionals in service industries, we live, eat, and breathe ideas. We live flying in stratosphere, soaring with angels, shooting with stars. We think in terms of big ideas and processes. When we talk about what we do, we love to describe how things work in our field and theoretical explanations of how to fix problems.

The trouble is that vast majority of our potential clients don’t live in world of ideas. They live on ground. They think about getting their kids to school. They worry about being laid off from work. They struggle with getting their own businesses to work better.

People have very short attention spans. Most people are aware of a very small number of acute, practical problems that are driving them crazy. They want solutions, they want them to be quick, and they want them now. They don’t have bandwidth for a lot of exposition.

Self-employed professionals like coaches who try to sell “realizing your potential,” “getting where you want to go,” or “creating life you want to live” really have a problem. Most people might think those are nice ideas, but they have to think so hard to figure out what that means for them that they’d rather go home and balance their checkbook. Even if they might be intrigued, they are thinking something like, “It would be nice to work on that right after I deal with my employee turnover problem.”

Other professionals who try to sell “accurate accounting services” or “high-quality graphic design” face a different but related problem. Those are commodities in minds of their potential clients. Such language goes in one ear (or eye) and out other. Ten minutes after finding out about you they have forgotten all about it.

Corporations ignore consumers’ real needs…Company leaders engage in questionable business practices…Business owners and employees do work they don’t enjoy simply to pay bills…such is state of today’s business world.

The key to bringing world back to life will also bring you abundance in your business. The world needs people who are vibrantly alive and ready to build a new kind of business. We need businesses that express our missions as human beings and make a contribution to planet – and thrive in process.

You will create a magnetic attraction when your vision, your values, and your vocation are perfectly aligned. When planning a business, very few people take time to look inside, to align their unique natural gifts, talents, and desires with product or service their business provides.

Answering following questions will help you attract abundance through your business. When you have done this, you will thrive in ways you cannot imagine. 1.Why do you do work you do?

Most owners are in businesses because they saw an opportunity or because they have some professional experience they can conveniently sell. Their business is simply what they do and does not necessarily reflect their greatest talents or passions.

However, if you take time to examine your gifts, your talents, and particular message you have for world, you will discover inspiring ways to earn money by sharing those talents. When your business expresses who you are, clients instinctively recognize that you are sincerely and personally committed to their happiness and success. No one can fake true concern.

2.With whom do you want to work?

Most business owners have customers or clients they dread dealing with, yet they continue to do business with them month after month. Whether you realize it or not, your customers know what you’re thinking about them.

Therefore, it is in everyone’s best interest for you to be proactive and “fire” clients who are not a good fit for your business. This will free you to focus on people you care about. When you do business with people you like, they will naturally bring out your best work and inspire you to become better at what you do. Your better efforts will attract more perfect customers who will inspire you further. From there, your ability to thrive is unstoppable.

When right prospective customer crosses your path and you can clearly and simply describe exactly what they are feeling, they are captivated. They feel understood and validated, and they will trust you to take care of their concerns.

3.What do you do for your clients?

Generally speaking, a customer’s primary concern is to find someone who can solve their problem and make their pain stop. Therefore, you need to see your business from your customer’s perspective.