I was talking with a struggling self-employed woman other day. She asked me what kind of coaching I do. I said, “I work with business owners who are tired of having their marketing efforts fall flat.” She said, “Oh my God, that’s me!” I asked her, “Do people’s eyes glaze over when you tell them what you do?” She said, “Yes! They do! I need you!”

She was excited when she heard my marketing statement! She instantly heard herself in description. It indicated to her that I know her situation and probably have perfect solution. This is what situational marketing does for you.

Good situational marketing has several important qualities. It is:

·Clear and specific – listener hears themselves exactly in message ·Emotional – it elicits a response in gut or heart ·Communicated in words your clients actually use themselves ·Easy to remember ·Unusual in a way that really makes it stand out.

Start with a careful examination of your unique talents and strengths. Then examine situations your ideal clients face and listen to words they use to describe them. Ask yourself what they say to themselves as they’re driving to office or brushing their teeth at night. When you find a match between work you are passionate about doing and a problem your clients are aware that they have, you have struck gold. You know what to say, and you know what products and services you need to develop in order to help them. You know you can help them because their problem is really rooted in an area of personal growth in which you are an expert. And your ideal clients actually become excited to talk to you!

Here are some more examples of situational marketing:

·People who secretly wish they’d get laid off so they can go do what they REALLY want to do ·Single working moms sharing custody with a jerk ·Contractors who are tired of worrying where their next job is coming from ·Business owners who wish their employees would stop bickering and do their jobs ·Full time moms whose children are growing up and who wonder, “Now what do I do?”

Want to learn more? Check out Rebel Business Marketing Challenge at http://www.rebelbusiness.com/rd.cfm?id=36.

4.How do you set yourself apart?

Becoming an expert in your field is best long-term way to attract abundance. You don’t need to have all answers to be an expert; in fact most experts rely on many other professionals in and out of their field. What makes you an expert is your will, your drive, your passion, your confidence, and your ability to create solutions for your customers’ needs.

Remember, people draw conclusions about things and about each other within a matter of seconds. You may have 20 seconds to convince a potential client or customer that you are solution to his or her problem. After that, you become lost in a current of information overload. So set yourself apart from crowd, and watch your business soar.

5.The Final Key To Building an Abundant Life: What Permission Do You Need To Give Yourself?

You already know deep down what you want to do. You have an idea what changes you need to make in your business. You know what’s not working.

You may be holding yourself back from taking actions you know you need to take. Somewhere in your subconscious you may be following harmful “rules” you’ve made for yourself. You may believe you don’t deserve wild success. You may believe that work can’t be fun. You may believe that you owe it to those around you to maintain status quo.

When you identify your restrictive beliefs, you can decide to let go of them. Be truthful with yourself. What permission do you need to give yourself to make all of your dreams a reality? Some examples may be: “Fire (or hire) those three people,” “Take only jobs/assignments that I would enjoy,” or “Make more money than anyone I know.” Be specific.

The Sky is Limit

You now have tools to develop a business strategy that capitalizes on your unique abilities and interests. Since many people are unable to objectively observe themselves, if you have difficulty answering any of these questions, brainstorm ideas with a business partner or a business coach. This is important, because sooner you incorporate these abilities into your business presentation, more prosperity you are able to attract. You will know what you have to share with world, and this knowledge is your single most powerful wealth-attraction tool.

Any of your competitors can read same business books and articles you do, but none of them can duplicate your heart and soul. Find right answers to these five questions and you can be certain your prospects will say, “I have GOT to work with you!”

"Reprinted from Create Business Breakthrough You Want: Secrets and Strategies From World's Greatest Mentors © 2004 Mission Publishing, a division of The Mission Marketing Mentors, Inc., www.missionpublishing.net or www.missionmarketingmentors.com."