The Internet itself hasn't changed basic human motivation one whit. While we may be more knowledgeable and more sophisticated than our forebears, reason why we do things remains essentially same . . . to get what we want and need.

The good news is that people still want and need same things they have always wanted and needed. Which of us doesn't long for more leisure time, financial success, acceptance from our peers, comfort, security, family stability, prestige?

But as we've already mentioned, urge to fulfill these needs and desires may not be consciously realized. Do you go to supermarket harboring a conscious thought of providing security and stability for yourself and your family by fending off starvation? Probably not. Have you ever felt blue, and went on a shopping trip to 'feel better?' Probably so.

Then it behooves us as business owners to understand a bit about human motivation, and reason why people buy stuff.

Below are five primary motivators of all human behavior. These apply not only to making a buying decision, but to other aspects of human life and interaction as well. When you ponder these motivators, you'll begin to realize that they are deeply rooted in human psyche, akin to our most common needs and desires.

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The Six Rules of Creating "front-end" Products ========================================== by Valerian Dinca

If you'd like to suck more money out of Internet, I mean a lot more money, then listen up. You've never read or seen anything like this before.

You must have a "front-end" product, a lead one. You also need a top selling method that can work FAST and can gather money in your pocket.

Once you have both of them, you can start making money selling your product and/or selling other people's products as follow ups.

But what if you don't have none ? Don't worry, I'm just going to show you what to do.

1. Forget just about everything you've heard or read about creating and selling products. Most of it is old news and doesn't work anymore. ( Some of it never worked )

2. Forget writing an ebook. It takes too long to develop an idea and find out if anyone will buy it. Forget writing unless you are fast at it.

3. Forget about search engines. Some of them take up to 3 or 4 months to even spider those clever "doorway" pages you made.