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2. Fear of loss and desire for security - again, usually financial, but
fear of emotional loss as well. This motivator can relate to loss of something already gained, or to fear of not gaining something that is perceived as a need.
3. Comfort and convenience - making life easier, less complex, more productive, more leisurely, less stressful.
4. Prestige and pride of ownership - although it may not be a psychologically healthy frame of mind, many people do attach worth of life to ownership and accumulation of material items.
5. Satisfaction of emotion - act of buying can translate into a 'feel good' mechanism, possibly satisfying an array of emotional urges. While we're not suggesting you take advantage, compulsive spenders quite often experience bouts of 'blues' or even depression.
As you begin to ponder and understand your own motivations, so will you be more able to understand motivations of others. We're all human, and for most part cut from same cloth. We share essentially same needs and desires, even though we may go about satisfying them in vastly different ways.
The greater your understanding becomes of why people buy stuff, greater your ability will be to explain what you have to offer. You'll be more able to make clear to your potential customers inherent benefits you can provide through your products and services.
As your potential customers come to realize why they should do business with you, and subsequently do so, at least some of your own key needs and desires will be fulfilled.
