It is a proven fact in marketing that you will continue to buy over and over again from people and companies that you know, like and trust. Yet 95% of all internet marketers fail when it comes to eBay. Most are looking for fast buck. They have completely miss opportunity to use eBay as a lead generation tool. They miss opportunity to create a list of people that will be willing to consume your products over and over again.

Lead generation on eBay can be accomplished in several ways. The most popular way is by using self liquidating ad. A self liquidating ad is one that pays for itself. In other words your customer directly pays your advertising costs. They purchase from you, some form of advertising.

Let me give you an example of a self liquidating advertisement. Recently I saw in a magazine an ad for a pair of sunglasses. The ad claimed that sunglasses were free you just had to pay shipping and handling costs. My guess is that advertiser probably wasn’t making much if any money on sunglasses. But they also weren’t losing any money. The shipping and handling most likely covered their actual costs. What they really wanted was something far more valuable – your contact information and your “permission” to market to you. In other words they are looking for qualified prospects - prospects that are interested in products and services they are selling.

Once a company has your contact information and “permission” to market to you, they will begin to establish a relationship. They will do this in a variety of ways including sending you ads for other product and services you may be interested in. Over time most customers will be worth many times more than their initial purchase.

You’re afraid to use a guarantee! No one else in your industry uses them. You’ll lose money. You just don’t want to make customer mad and go through hassle of returning money to an angry customer.

These fears are common. If you want your business to be more profitable, you need more than a guarantee, you need a bold guarantee. Use this article to overcome your fears and learn how a bold guarantee can be a powerful marketing tool.

Overcoming your fears

You say, “I don’t have a guarantee now”. This is not true. If a customer complaints about your product, you would try to fix problem. Right? You would do what you could to make them happy. You are honoring a guarantee. You are just not publicizing your guarantee.

Look back over last year. Ask yourself, “How many customers have complained about my product? How many of them have asked for their money back”? So if people have not been unhappy with your product now, why will they start rushing to get their money back with a bold guarantee?

Statistically only 1-2% of people ever use a guarantee. They just don’t want to be bothered. The pain must be severe enough for them to want to go through effort.

Unless you offer a lousy product, or you’re marketing to wrong group of people or you’ve a bad group of customers, you will now have many people use your bold guarantee.

Five reasons why a bold guarantee gets more sales

1. A bold guarantee can raise new profits by building trust. Why is this so? Business is a trust relationship. It takes time to establish trust.

As a business, when you ask for money, you are asking customer to trust you. He is taking a risk. When you offer a bold guarantee, you are lessening or removing his risk. He now trusts you. He feels he will not be committing cardinal sins of buying--making a mistake or looking bad in front of his friends.

2. A bold guarantee sets you apart. If your industry doesn’t use guarantees or uses only weak guarantees, your bold guarantee will set you apart. This is exactly what you want. How do you stand out in a crowded market place? A bold guarantee will accomplish this positioning.